Fusion goes live, aimed at young Hispanics

[Colorado Media Newsroom]

From The Denver Post:


Fusion, the joint venture of ABC and Univision, launches later today (Oct. 28), but not so in Colorado. You may want to call your local provider*
But first, a clever musical introduction, corporate synergy put to music: Lyrics by 13-time Emmy winner and former “Daily Show” executive producer David Javerbaum (@TheTweetofGod), who now serves as an executive producer for Fusion; music by Adam Schlesinger.)
As the “corporate love child of ABC Disney and Univision,” Fuse’s song explains, the demographic focus first was young Hispanics but then expanded out to “milennials 18 to 34.”
The tuneful intro acknowledges that “maybe we’re new to the dizzying landscape of basic cable, but we’re out to earn our own seat at the digital top-tier table!”
Clever, but they have yet to make that argument to Comcast, which is not carrying the new network.


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