Latino 97.1 Austin Returns To Spanish CHR

[Colorado Media Newsroom]

From Radio Insight:

After flipping Spanish CHR ?Latino 97.1? K246BD Austin/KLZT-HD2 Bastrop TX to Bilingual AC in late October, Waterloo Media has returned the station to its prior format.
The “Latino” brand has always been in a state of flux within the Waterloo Media cluster. The brand originally debuted in the cluster in May 2013 on 102.7 K274AX and KLZT-HD2 where it would remain until flipping to Rhythmic Hot AC “102.7 The Vibe” in May 2021. Seven months later the former format would return as “Mega 102.7“, but that would only last six months when the translator was flipped to Sports. The Latino brand would reappear on 93.3 KGSR in July 2023 where it remained until moving to 97.1 last August in order for “The Vibe” to be resurrected.
Since the move to Bilingual AC, K246BD has slid in the Nielsen Audio ratings from a 1.1 in its final monthly to a 0.6 in December and 0.4 in the Holiday 2024 monthly.



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