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  1. September 27th, 2024, 11:50 PM #1
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    Colorado Media Newsroom
    Colorado Media Newsroom is offline Super Moderator
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    Default Nielsen Wants to Reset the Clock to Three Minutes

    From Radio Online:

    Nielsen Audio is proposing a significant change to how radio stations are credited for audience listening time. Traditionally, a station received credit for a quarter-hour of listening only after a listener tuned in for at least 5 minutes. Now, Nielsen plans to shorten this threshold

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