Audacy Partners With SPARC Media Hub For Promotional Workflow Services

[Colorado Media Newsroom]

From Radio Insight:

Audacy has entered into a partnership to make SPARC Media Hub the preferred promotional workflow system for the company.
SPARC Media Hub is a workflow system for radio stations with its name serving as an acronym for its five hubs: Sales, Promotions, Announcers, Reception, and Creative. It is designed to helps station staffs communicate effectively with features including creative, promotions, digital workflow, custom prep sheets, built-in texting, phone screening.
The companies state that the integration of SPARC Media Hub will enable Audacy to automate and streamline various aspects of its promotional activities, from content creation and scheduling to performance analytics and reporting to improve efficiency and allow Audacy to focus more on creative and strategic initiatives with tools to manage and optimize its promotional campaigns and prize fulfillment practices.
Audacy Chief Programming Officer Jeff Sottolano said, “As we aim to enhance our promotional capabilities and streamline our workflow processes, SPARC is the perfect partner to elevate our promotional strategy. This partnership underscores our commitment to leveraging technology to enhance our capabilities and best serve our listeners, clients, and content teams.?
SPARC Media Hub CEO Joey Arsenault added, “We are honored to be chosen by Audacy as their promotional workflow system. Our mission has always been to empower media companies with the tools they need to succeed in an ever-evolving landscape. Partnering with Audacy is a testament to the capabilities of our platform, and we look forward to supporting their promotional endeavors.”



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