December 2012 Denver/Boulder Radio Ratings - KXKL drops over 15 spots after going all Christmas music [Archive]

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Chase

December 27th, 2012, 04:11 PM

The ratings came out today.

Anyone have any thoughts?

Edit by Rob: Added them below.

Rob

December 27th, 2012, 05:22 PM

Station

Format
Owner

Hol
11

Jan
12

Feb
12

Mar
12

Apr
12

May
12

Jun
12
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12

KOA 850 AM (http://www.850koa.com/)

Talk

Clear Channel

5.6

5.9

5.5

5.1

6.0

5.7
6.0
5.8
5.9
5.7
6.2
6.0
5.4

KPTT 95.7 FM (http://www.957theparty.com/)

Rhythmic CHR

Clear Channel

3.7

3.4

3.2

3.8

3.7

3.9
4.5
4.6
5.6
6.0
6.4
5.4
5.3

KOSI 101.1 FM (http://www.kosi101.com/)

AC

Entercom

9.3

4.8

5.2

4.9

4.4

4.2
4.8
5.0
4.3
4.1
4.6
4.6
5.3

KQKS 107.5 FM (http://www.ks1075.com/)

Hip Hop/Rhy CHR

Lincoln

4.2

4.2

4.6

4.8

4.7

5.2
5.5
5.3
5.3
5.3
5.2
5.1
5.0

KQMT 99.5 FM (http://www.995themountain.com/)

Classic Rock

Entercom

4.3

5.1

5.4

5.3

6.4

6.1
5.7
5.4
5.7
5.0
4.4
4.7
4.8

KTCL 93.3 FM (http://www.area93.com/)

Alternative

Clear Channel

4.2

4.3

4.4

4.6

5.1

4.9
4.9
4.9
4.7
4.8
4.9
4.4
4.3

KRFX 103.5 FM (http://www.thefox.com/)

Classic Rock

Clear Channel

3.9

3.8

4.0

4.3

4.2

4.5
5.0
4.7
4.8
4.8
4.4
4.3
4.2

KIMN 100.3 FM (http://www.mix100.com/)

Hot AC

Wilks

3.6

3.5

3.7

4.0

3.2

3.0
4.0
3.7
3.5
3.6
4.2
4.1
4.2

KALC 105.9 FM (http://www.alice1059.com/)

Hot AC

Entercom

4.2

4.3

3.7

4.0

4.0

3.7
3.8
4.3
4.9
3.9
4.0
4.6
4.1

KBCO 97.3 FM (http://www.kbcoradio.com/)

AAA

Clear Channel

4.2

4.6

4.5

4.2

4.7

4.3
4.7
4.3
4.3
4.5
4.2
3.7
4.1

KYGO 98.5 FM (http://www.kygo.com/)

Country

Lincoln

4.1

4.3

5.0

4.9

4.6

4.1
3.7
3.7
4.0
4.3
4.1
4.2
4.0

KJMN 92.1 FM (http://www.jose921.com/)

Spanish Adult Hits

Entravision

2.3

3.0

3.2

3.1

3.8

3.9
3.8
3.5
3.6
3.5
3.9
3.7
3.7

KXPK 96.5 FM (http://www.965tricolor.com/)

Regional Mexican

Entravision

5.1

4.5

4.9

4.4

4.1

4.1
4.0
4.1
3.4
3.6
3.6
3.3
3.4

KCFR 90.1 FM (http://www.cpr.org/)

News/Talk

CPR

2.8

3.2

2.7

3.5

3.1

2.9
2.1
2.7
2.6
2.8
2.8
3.5
3.2

KBPI 106.7 FM (http://www.kbpi.com/)

Active Rock

Clear Channel

2.9

2.7

2.9

3.2

3.1

2.8
3.0
3.7
3.2
3.2
3.5
3.2
2.8

KWOF 92.5 FM (http://www.925thewolf.com/)

Country

Wilks

1.9

2.0

2.0

2.1

1.8

2.0
2.3
2.5
2.4
2.2
2.4
2.1
2.4

KJHM 101.5 FM (http://www.jammin1015.com/)

R&B Oldies

Max Media

1.4

1.5

1.5

1.4

1.6

1.6
1.6
2.1
2.1
1.8
1.3
1.7
2.4

KKFN 104.3 FM (http://www.fm1043thefan.com/)

Sports

Lincoln

2.7

2.7

1.7

2.6

2.3

2.3
1.7
1.5
2.0
2.1
2.2
2.1
2.3

KHOW 630 AM (http://www.khow.com/)

Talk

Clear Channel

2.9

2.8

2.7

2.8

2.7

2.4
2.5
2.5
2.3
2.4
2.7
2.2
2.1

KXKL 105.1 FM (http://www.kool105.com/)

Classic Hits

Wilks

3.5

4.2

4.3

3.8

3.8

4.1
4.2
3.7
3.8
4.3
4.6
4.9
2.0

KEZW 1430 AM (http://www.kezw.com/)

Nostalgia

Entercom

2.8

2.6

2.8

2.7

2.6

2.2
2.0
2.0
2.1
2.4
2.1
1.9
2.0

KVOD 88.1 FM (http://www.cpr.org/)

Classical

CPR

2.3

2.4

2.0

2.0

1.8

2.1
1.6
1.5
1.6
1.6
1.4
1.4
1.5

KRWZ 950 AM (http://www.cruisinoldies950.com/)

Oldies

Lincoln

0.8

1.0

1.1

1.1

1.1

1.4
1.6
1.7
1.8
1.8
1.8
1.5
1.4

KDSP 102.3 FM (http://denversportsstation.com/)

Sports

Front Range

0.2

0.7

0.8

1.2

0.9

0.8
0.9
0.7
0.9
0.9
1.0
1.0
1.0

KKZN 760 AM (http://www.am760.net/)

Talk

Clear Channel

1.0

1.6

1.4

1.3

1.5

1.4
1.2
1.0
1.0
0.9
0.8
1.0
0.8

KUVO 89.3 FM (http://www.kuvo.org/)
Jazz/Blues
KUVO Public Radio
--
--
--
--
--
--
--
--
--
--
--
0.7
0.7

KUNC 91.5 FM (http://www.kunc.org/)

News/Talk/Music

Community Radio

0.9

0.7

0.8

0.6

0.7

0.8
0.8
0.6
0.4
0.6
0.4
0.4
0.6

KDHT 107.1 FM (http://ilovejackfm.com/)

Variety Hits

Max Media

1.2

1.0

1.1

1.4

1.0

0.9
0.9
1.5
1.3
1.1
0.8
0.6
0.5

KMXA 1090 AM (http://www.maria1090.com/)

Regional Mexican

Entravision

0.3

0.3

0.5

0.6

0.3

0.3
0.4
0.5
0.5
0.6
0.6
0.6
0.4

KEPN 1600 AM (http://www.espnradio1600.com/)

Sports

Lincoln

0.3

0.3

0.2

0.3

0.2

0.1
0.1
--
0.1
--
0.1
0.3
0.2

KJAC 105.5 FM (http://www.jackdenver.com/)

Sports

Front Range

0.8

0.8

1.0

0.9

0.9

1.3
0.9
0.9
0.7
0.6
0.2
0.3
--

KXDP-LP 87.7 FM (http://denverssportsstation.com/)

Spanish Sports

Syncom

--

0.1

0.1

0.1

0.3

1.1
0.4
0.4
0.4
0.2
--
--
--

KVOQ 1340 AM (http://openaircpr.org/)

Variety

CPR

--

--

--

--

--

1.1
--
--
--
--
--
--
--

Rob

December 27th, 2012, 05:27 PM

The biggest news out of these ratings...
Wilks-owned Classic Hits KXKL 105.1 FM (Cool 105) dropping over 15 SPOTS in one book (from 4.9 to 2.0) after they switched to all Christmas music. I've never seen a drop like that. I wonder if they can get their old listeners back? And how long that will take... I'm sure KOSI, KIMN and KALC are all very happy about KXKL's drop.

The change to Christmas music helps KOSI 101.1 FM jump back up into the top 5 (4.6 to 5.3).

Hot AC KALC 105.9 FM (Alice 105.9) and Rock KBPI 106.7 FM drop a few spots. I'm really not sure what is going on with KBPI since it has been dropping every book for a while. At this point, Clear Channel would do a lot better changing that format since they haven't made an attempt to tweak it and just let afternoon personality Uncle Nasty go.

Max Media's R&B Oldies KJHM 101.5 FM jumps a few spots to the highest they have ever been (2.5) before letting personality Cha Cha go, while their sister station Classic Hits KDHT 107.1 FM switch to Jack FM from Dance has them drop more (from 0.6 to 0.5). Max Media really needs to promote KDHT since a lot of people have no idea "Jack" is back...

radiodude

December 28th, 2012, 03:10 AM

Rob

December 28th, 2012, 01:30 PM

Actaully, the only reason that KDHT is at the bottom of the burrall Rob, is the signal, and they are currently working on getting that fixed. Infact now people can actually hear 107.1 alot better!
That was their main issue was the signal problem and their translator was also having issues. So I think from this point on, those that listened to 105.5 and going to start to listen to 107.1 now!

You are right, the signal is the biggest reason and promotion is a distant second.

Because of their signal, 107.1 will probably never go above a 2.5 with whatever they do because their stick is 60 miles out east. Even with their translator here in town, it's hard to receive strong in office buildings, etc where people tend to listen the most with the PPM.

The highest in recent history (July) that signal (107.1 FM) has gotten was a 1.5. So let's see if the Jack format can do that. If promoted well, I think they can at least do a 1.3 with Jack - that's the highest 105.5 FM did with the Jack format in the last year.

IMHO I think it will be a one year experiment and then Max Media will change it again since they seem impatient and also think those sticks can perform more than they really can with those weak signals...

diznave19

December 29th, 2012, 07:20 PM

KDHT would do better to go back to straight-up hits that teens and tweens like. my kids were listening when it was more top-40 oriented, but did not like the dance stuff. when a crappy boy band like One Direction takes the tween market by storm, - you gotta ride that wave - especially if you are the only station in town doing that.

Dr Jam

December 30th, 2012, 10:50 AM

Perhaps 107.1 would do best going to a Classic Country format. Since the stick is so far east, it would appeal to both the rural and urban community for people who like that type of music. As I recall, when 104.3 was Classic Country, they were doing so well, they were cutting into KYGO's numbers so LFM changed the format to protect 98.5.

DavieGravy

January 2nd, 2013, 05:51 PM