Colorado Media Newsroom
February 27th, 2014, 04:23 PM
From The Denver Post:
http://blogs.denverpost.com/ostrow/files/2014/02/sochi-270x151.jpg9News coverage of Sochi Olympics
As expected, the 2014 Winter Olympics telecasts from Sochi swept 9News to a Feb. ratings win.
Denver took silver for Olympics viewing: Denver was the second highest-rated metered market in the country, behind only Minneapolis. On KUSA, the primetime average for 18 nights of coverage from Sochi was a 11.3 rating, 30 share (adults 25-54). That’s significantly below the results from the 2010 Winter Games in Vancouver, a 14.4 rating, 34 share. Sad to say, the lack of American medals likely contributed to the overall decline in viewer interest compared to previous Games. Also, the nine hour delay didn’t help (unlike Vancouver).
Assessing February’s local late news race is not really fair to anyone. It was apples-to-oranges most nights, since the 9News newscasts ran late due to Olympics coverage. But on the five nights when the competition was head-to-head, 9News scored a 7.3 rating and 22 share compared to KMGH’s 1.6 rating, 5 share and KCNC’s 1.4 rating, 4 share.
For the debut of Jimmy Fallon’s “The Tonight Show,” Denver was the No. 1 LPM. Once the games ended, when Fallon moved into his regular 10:35 p.m. time slot, the new “Tonight Show” (3.6 rating) posted a 112% increase year-to-year over Jay Leno’s, easily besting David Letterman (.8 rating) and Jimmy Kimmel (.6 rating) combined. Fallon can be expected to do well here, due to the earlier start in this time zone.
Beyond the saturation coverage across the Comcast-NBC platforms, the efforts by KUSA staff were significant. The feature stories by native-speaking Anastasiya Bolton, the on-site reporting on athletes and issues by Cheryl Preheim and Matt Renoux, and the after-show “Olympic Zone” coverage (http://www.nbcolympics.com/kusa), spotlighting Colorado athletes, were polished and steady, even as the network went through Olympic gyrations with Bob Costas in and out of sick bay.
More... (http://blogs.denverpost.com/ostrow/2014/02/27/olympics-sweep-9news-feb-ratings-win/18068/)
http://blogs.denverpost.com/ostrow/files/2014/02/sochi-270x151.jpg9News coverage of Sochi Olympics
As expected, the 2014 Winter Olympics telecasts from Sochi swept 9News to a Feb. ratings win.
Denver took silver for Olympics viewing: Denver was the second highest-rated metered market in the country, behind only Minneapolis. On KUSA, the primetime average for 18 nights of coverage from Sochi was a 11.3 rating, 30 share (adults 25-54). That’s significantly below the results from the 2010 Winter Games in Vancouver, a 14.4 rating, 34 share. Sad to say, the lack of American medals likely contributed to the overall decline in viewer interest compared to previous Games. Also, the nine hour delay didn’t help (unlike Vancouver).
Assessing February’s local late news race is not really fair to anyone. It was apples-to-oranges most nights, since the 9News newscasts ran late due to Olympics coverage. But on the five nights when the competition was head-to-head, 9News scored a 7.3 rating and 22 share compared to KMGH’s 1.6 rating, 5 share and KCNC’s 1.4 rating, 4 share.
For the debut of Jimmy Fallon’s “The Tonight Show,” Denver was the No. 1 LPM. Once the games ended, when Fallon moved into his regular 10:35 p.m. time slot, the new “Tonight Show” (3.6 rating) posted a 112% increase year-to-year over Jay Leno’s, easily besting David Letterman (.8 rating) and Jimmy Kimmel (.6 rating) combined. Fallon can be expected to do well here, due to the earlier start in this time zone.
Beyond the saturation coverage across the Comcast-NBC platforms, the efforts by KUSA staff were significant. The feature stories by native-speaking Anastasiya Bolton, the on-site reporting on athletes and issues by Cheryl Preheim and Matt Renoux, and the after-show “Olympic Zone” coverage (http://www.nbcolympics.com/kusa), spotlighting Colorado athletes, were polished and steady, even as the network went through Olympic gyrations with Bob Costas in and out of sick bay.
More... (http://blogs.denverpost.com/ostrow/2014/02/27/olympics-sweep-9news-feb-ratings-win/18068/)