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View Full Version : NBC Sochi Olympics coverage plan is long on digital



Colorado Media Newsroom
December 19th, 2013, 03:01 PM
From The Denver Post:

http://blogs.denverpost.com/ostrow/wp-content/blogs.dir/49/files/2013/12/sochi.jpgNBC 2014 Sochi Winter Olympics

NBC announced coverage plans for the Olympics Feb. 6-23, and the emphasis is on digital.
For the first time, viewers won’t see coverage of the most popular events held until primetime, leaving them to dodge results for hours after the events are over. Instead, livestreaming will be key. Cable customers will have to sign in to access extra content online, where competition in 15 sports will be available via livestream (at NBCOlympics.com (http://www.nbcolympics.com/) or on the NBC Sports Live Extra app).
Bob Costas will be primetime and late-night anchor for NBC’s Sochi Olymmpics coverage, making him U.S. TV’s first 10-time Olympics host.
Per the Dec. 19 NBC release:

The biggest Winter Olympics in history, set to take place in the biggest country in the world, will receive the most U.S. coverage in Winter Games history. NBCUniversal will present more than 1,539 hours of coverage of the XXII Olympic Winter Games from Sochi, Russia, across NBC, NBCSN, CNBC, MSNBC, USA Network and NBCOlympics.com. The 1,539+ hours are the most ever for a Winter Olympics and more than the coverage of the previous two Winter Olympics combined.
NBC’s coverage of the 2014 Sochi Games begins in primetime on Thursday, Feb. 6, at 8 p.m. ET, one night before the network’s traditional coverage of the Opening Ceremony on Friday, Feb. 7, and continues until the Closing Ceremony on Sunday, Feb. 23. NBC’s schedule is divided into three dayparts – daytime, primetime and late night – for a total of 185 hours over 18 days.
The six NBCUniversal platforms – NBC (which will broadcast 185 hours), NBCSN (230 hours), CNBC (36), MSNBC (45), USA Network (43) and NBCOlympics.com (1,000+) – will offer the most in-depth coverage in Winter Olympics history. The 1,539+ hours is more than Vancouver (835) and Torino (419) combined (1,254).


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