Radio Increases U.S. Year-Over-Year Reach By More Than 700,000. Two Hours Of Radio Listening Daily For The Average American

[Colorado Media Newsroom]

From Radio Online:

Nielsen has released highlights from its December 2013 RADAR 119 National Radio Listening Report which shows radio's U.S. audience increased year over year, adding more than 700,000 weekly listeners since December 2012. Radio now reaches 241.8 million listeners (91 percent of persons) ages 12 and older on an average weekly basis. Additionally, daily time spent listening to radio among persons ages 12 and older held steady from the December 2012 RADAR report. Those 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium.

Also in the report, radio saw gains in the Hispanic audience across all major demographic groups compared to December 2012, while the Black (non-Hispanic) audience remained steady year over year. Radio's Hispanic audience aged 12 and older added 372,000 weekly listeners over the past year. Radio reaches 94 percent of Hispanic listeners 12 and older in an average week. In particular, listenership among young Hispanic teens ages 12 to 17 showed impressive gains from last year, adding 271,000 weekly listeners. Radio now reaches more than 5 million Hispanic teens in an average week.

Nielsen's RADAR (Radio's All Dimension Audience Research) December 2013 Report measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne. The sample size for the RADAR December 2013 Report is 396,013 persons aged 12 and older.

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[Colorado Media Newsroom]

From All Access:

NIELSEN has released highlights from its DECEMBER 2013 RADAR 119 National Radio Listening Report. The report shows radio’s U.S. audience increased year over year, adding more than 700,000 weekly listeners since DECEMBER 2012.
Radio now reaches 241.8 million listeners (91% of persons) ages 12 and older on an average weekly basis. Additionally, daily time spent listening to radio among persons ages 12 and older held steady from the DECEMBER 2012 RADAR report. Those 12 and older who listen to the radio spend approximately 2 hours and 35 minutes a day with the medium.
Radio Continues To Increase Its Reach
Year over year, radio continues to increase its national reach, adding more listeners on a weekly basis, according to a five-year trend based on the latest RADAR report.
Weekly CUME (000)
DEC. 2009 (RADAR 103): 236,472
DEC. 2010 (RADAR 107): 239,775
DEC. 2011 (RADAR 111): 241,261
DEC. 2012 (RADAR 115): 241,075
DEC. 2013 (RADAR 119): 241,804
(All Radio Listening, P12+, Mon-Sun 6A-12M)
Radio Continues to Reach a Diverse Audience
According to the DECEMBER 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared to DECEMBER 2012, while the Black (non-Hispanic) audience remained steady year over year.
• Radio’s Hispanic audience aged 12 and older added 372,000 weekly listeners over the past year. Radio reaches 94% of Hispanic listeners 12 and older in an average week.
• Listenership among young Hispanic teens ages 12 to 17 showed impressive gains from last year, adding 271,000 weekly listeners. Radio now reaches more than 5 million Hispanic teens in an average week.
• Listenership among Hispanic adults ages 18 to 49 also increased compared to last year, adding more than 500,000 weekly radio listeners.
• Radio now reaches more than 30 million Black (non-Hispanic) listeners 12 and older in an average week, or 91% of this demographic.

more (http://www.allaccess.com/net-news/archive/story/124752/radio-increases-u-s-year-over-year-reach-by-more-t?ref=rss)

[Colorado Media Newsroom]

From All Access:

YESTERDAY, NIELSEN had some good news for radio, when it released highlights from the DECEMBER 2013 RADAR 119 National Radio Listening Report. The report shows radio’s U.S. audience increased year over year, adding more than 700,000 weekly listeners since DECEMBER 2012.
TODAY, NIELSEN has released a "cross-platform report," in which SVP/Insights DOUNIA TURRILL writes, "Some of what keeps me up at night is the drive to understand and explain how we each consume media content across all screens and at all times. At NIELSEN, we work on providing the metrics that allow our clients to understand how many people were reached with entertainment content, how the entertainment and marketing messages resonated with consumers and the Holy Grail, knowing what action this triggered. Did people watch, read, listen to or interact with content and commercial messages that drove them to that purchase point? This year we’ve added audio measurement to our portfolio. Imagine a consumer’s day as a pie chart, this capability provides another piece that makes up the consumer’s daily contact and interaction with content. Each milestone in total audience measurement allows us to get closer to that full 'day in the life,' and gets me closer to a full night of sleep!"
Key NIELSEN findings include:
• The average American radio listener tunes in to AM/FM radio for over two hours per day and audio consumption reaches a plateau in the morning hours, peaks around noon and then stays fairly constant through the day before tapering off as people start their evenings and morph into television viewers.
• Over a full year, the average American consumes nearly 60 hours of content each week across different platforms like television, radio, online and mobile. That’s over two-and-a-half days!
• More than 90% of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%).
Adding radio makes this report a must read for those in the business. TOURRILL adds, "Adding the radio listener’s media habits to the mix highlights the part that AM/FM radio plays in people’s daily lives. How many of us tune in to the radio during the week listening to news, sports, music and talk shows as well as the all-important traffic report? In fact, more than 90% of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%)."
"Radio is a constant in our daily lives and the average American radio listener tunes in to radio over two hours per day," continues TOURRILL. "Interestingly, audio reaches a plateau in the morning hours, peaking around noon and then staying fairly constant through the day before tapering off as people start their evening. In addition we know that people who listen to a lot of radio also spend time with online radio, most prevalently the millennials. Morning commutes, listening 'on the go' during the day as well as the much-anticipated evening commute, create the daily view of time spent one might expect. In fact we see that between the morning hours and early evening hours, roughly two-thirds of audio listening comes from out-of-home tuning. The hyper local nature of audio offers advertisers community-level engagement between content and in-store activity -- radio catches you right before you shop and make purchase decisions. As we continue to take a close look at the similarities and differences between radio listeners, digital consumers and television viewers we keep building to that total view of daily media consumption."
Check out the full report here (http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/The-Cross-Platform-Report-A-Look-Across-Media-3Q2013.pdf).

more (http://www.allaccess.com/net-news/archive/story/124788/nielsen-cross-platform-report-finds-two-hours-of-r?ref=rss)

[Colorado Media Newsroom]

From The Denver Post:

http://blogs.denverpost.com/ostrow/wp-content/blogs.dir/49/files/2013/12/X-platform-270x87.png

Radio isn’t dead. In fact, the industry heard good news in the latest Nielsen cross-platform report. The Nielsen year in review, across platforms, reveals an incredible amount of media consumption.

“The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV,” per Nielsen’s third quarter report.

Advertisers like the hyper-local advantage of radio. Two-thirds of radio listening is done out of the home (commuting). More than 90 percent of Americans listen to radio each week and those numbers are highest among African-Americans (92%) and Hispanics (94%). And people who listen to a lot of radio also spend time with Internet radio, especially millennials.

The demographic data is interesting across media, too. Nobody spends more time streaming video online than Asians. African-Americans spend more than twice as much time watching traditional TV as Asians. Hispanics tend to use mobile devices more than African-Americans. What does it all mean? That’s up to advertisers to figure out as they try to get their messages in front of the target audience.


More... (http://blogs.denverpost.com/ostrow/2013/12/03/radio-hears-good-news-in-nielsen-cross-platform-data/17188/)

[Colorado Media Newsroom]

From Radio Online:

According to Nielsen's Q3 Cross-Platform Report, radio continues to play a huge role in the lives of U.S. consumers, especially as we commute back and forth from work as part of our daily routine. The report found that over a full year, the average American consumes nearly 60 hours of content each week across different platforms such as radio, television, online and mobile, or about two-and-a-half days.

The average American radio listener tunes in to AM/FM radio for over two hours per day and audio consumption reaches a plateau in the morning hours, peaks around noon and then stays fairly constant through the day before tapering off as people start their evenings and morph into television viewers, the report found. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV.

In terms of viewing, weekly time spent saw quarter-over-quarter gains in few categories. Consumption of timeshifted viewing, watching on a DVD/Blu Ray device, using a game console and watching video on the Internet or a mobile phone all saw increases.

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