Colorado Media Newsroom
January 6th, 2025, 03:50 PM
From Radio Online:
Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b18017)
Cumulus Media and Westwood One have released a new Creative Best Practices Handbook, consolidating years of industry research and expert insights on advertising effectiveness. The handbook emphasizes the critical role of creativity in advertising, which according to a major Nielsen study, accounts for nearly
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b18017)