Colorado Media Newsroom
December 11th, 2024, 10:55 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/12/live953-200x200.jpg?resize=200%2C200&ssl=1Alpha Media has rebranded CHR “Energy 95.3” KLLY Oildale/Bakersfield CA as “Live 95.3 (https://www.live953bakersfield.com)“.
Now positioning as “Bakersfield’s Top Hits”, KLLY continues to carry Brooke & Jeffrey in mornings and “XYZ with Erik Zachary” at night. The station lost its local staffers in Alpha’s cuts over the summer (https://radioinsight.com/headlines/274489/more-alpha-media-cuts-across-the-country/).
The rebrand brings KLLY in line with many of Alpha’s other CHRs including “Live 95.5 (https://www.live955.com)” KBFF Portland as well as stations in Columbia SC (https://www.live935.com), Fredericksburg VA (https://www.live993.com), and Hagerstown MD (https://www.live967.com). The “Energy” brand had been used since June 2015 (https://radioinsight.com/headlines/93377/alpha-gives-bakersfield-an-energy-shot/) following Alpha’s acquisition of the station in 2014 and subsequent shift from Hot AC to CHR.
KLLY had a 2.2 share in the October 2024 Nielsen Audio ratings (https://radioinsight.com/ratings/bakersfield/) trailing American General Media’s competing “Hits 93.1 (https://www.hits931fm.com)” KKXX’s 2.8.
more (https://radioinsight.com/headlines/289096/energy-gives-way-to-live-in-bakersfield/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/12/live953-200x200.jpg?resize=200%2C200&ssl=1Alpha Media has rebranded CHR “Energy 95.3” KLLY Oildale/Bakersfield CA as “Live 95.3 (https://www.live953bakersfield.com)“.
Now positioning as “Bakersfield’s Top Hits”, KLLY continues to carry Brooke & Jeffrey in mornings and “XYZ with Erik Zachary” at night. The station lost its local staffers in Alpha’s cuts over the summer (https://radioinsight.com/headlines/274489/more-alpha-media-cuts-across-the-country/).
The rebrand brings KLLY in line with many of Alpha’s other CHRs including “Live 95.5 (https://www.live955.com)” KBFF Portland as well as stations in Columbia SC (https://www.live935.com), Fredericksburg VA (https://www.live993.com), and Hagerstown MD (https://www.live967.com). The “Energy” brand had been used since June 2015 (https://radioinsight.com/headlines/93377/alpha-gives-bakersfield-an-energy-shot/) following Alpha’s acquisition of the station in 2014 and subsequent shift from Hot AC to CHR.
KLLY had a 2.2 share in the October 2024 Nielsen Audio ratings (https://radioinsight.com/ratings/bakersfield/) trailing American General Media’s competing “Hits 93.1 (https://www.hits931fm.com)” KKXX’s 2.8.
more (https://radioinsight.com/headlines/289096/energy-gives-way-to-live-in-bakersfield/)