Colorado Media Newsroom
December 11th, 2024, 10:20 AM
From Radio Online:
In a move to enhance audio advertising capabilities, iHeartMedia has announced its adoption of Unified ID 2.0 (UID2), an open-source identity framework developed by The Trade Desk. This integration aims to provide iHeartMedia's advertising partners with improved targeting, measurement and attribution tools
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n46242)
In a move to enhance audio advertising capabilities, iHeartMedia has announced its adoption of Unified ID 2.0 (UID2), an open-source identity framework developed by The Trade Desk. This integration aims to provide iHeartMedia's advertising partners with improved targeting, measurement and attribution tools
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n46242)