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View Full Version : Norsan Media Acquires Columbia's Palm



Colorado Media Newsroom
November 14th, 2024, 06:10 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/11/949thepalm-200x200.jpg?resize=200%2C200&ssl=1Norsan Media will be bringing its Regional Mexican “La Raza (https://larazalaraza.com/columbia/)” 840 WCEO Columbia SC to FM with the purchase of 94.9 W235CH St. Matthews from Alpha Media for $300,000.
The deal includes an imminent Translator Use Agreement, which will mean an imminent end to the translator’s current AAA “94.9 The Palm (https://www.949thepalm.com)” programming that launched in October 2018 (https://radioinsight.com/headlines/170881/woic-columbia-sc-stunting/). The station registered a mere 0.2 share (https://radioinsight.com/ratings/columbia-sc/) in the September 2024 Nielsen Audio ratings.
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/11/wceo-200x200.jpg?resize=200%2C200&ssl=1Norsan’s WCEO is the only Spanish language station in the Columbia market.



more (https://radioinsight.com/headlines/286871/norsan-media-acquires-columbias-palm/)