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Colorado Media Newsroom
November 6th, 2024, 08:40 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/11/p1mediagroup-200x200.jpg?resize=200%2C200&ssl=1P1 Media Group has released its annual study of the the appeal of the 100 most-played Christmas songs from the 2023 Holiday Season.
P1 says ?Jingle Bell Rock? by Bobby Helms remains America?s #1 best-testing Christmas song for seven of the past 8 years. P1 Media Group Partner/co-founder Ken Benson said, “Christmas music?s appeal remains as strong as ever amongst American radio listeners who listen to All Christmas stations ?frequently? or ?sometimes? and personally enjoy Christmas music on a local radio station during the holiday season.
Other key findings include:


The Holiday standards dominate the Top 100 with five versions of ?Santa Claus is Coming to Town, ?Sleigh Ride,? and ?Winter Wonderland? making the list.
Three Artists, Amy Grant, Frank Sinatra, and Andy Williams, have four songs in the Top 100.
Women score Christmas music on average four points higher than Men. Mariah Carey?s ?All I Want for Christmas is You? is the #1 tester for Women, while Jose Feliciano?s ?Feliz Navidad? is #1 for Men.
Kelly Clarkson?s ?Underneath the Tree? from 2010 and Ariana Grande?s ?Santa Tell Me? 2014 are the two highest-testing original Christmas songs from the 2000s, ranking #51 and #54, respectively.
The favorability of Christmas music remains strong. Seventy of the Top 100 songs tested with an appeal score of 75 or higher on a 100-point scale, and 95 songs tested 70 or higher.

By demographic the top testing songs by age are:


18-24 ?All I Want for Christmas is You? Mariah Carey
25-34 ?Have a Holly Jolly Christmas? Michael Buble with Burle Ives version a close second.
35-44 ?Ring Christmas Bells? Ray Conniff
45-54 ?It?s the Most Wonderful Time of the Year? Any Williams.

More say Christmas Music should begin in early November this year than last with 31% saying Early November (up from 23% last year), 17% mid-November, 28% Thanksgiving, 22% early December, and 2% mid-December.
Most Christmas music lovers, 52% (60% in 2023 and 48% in 2022), want Christmas music programming to stop on New Year?s Eve. 14% say Christmas Day, 22% December 26, 7% December 27, and 3% some other time.









Rank
Title
Artist
Year
18-54 Score


1
Jingle Bell Rock
Bobby Helms
1957
82.70


2
Holly Jolly Christmas
Burl Ives
1963
82.36


3
It?s the Most Wonderful Time of the Year
Andy Williams
1963
82.34


4
Rockin' Around the Christmas Tree
Brenda Lee
1964
82.22


5
Santa Claus is Coming to Town
Jackson 5
1970
81.74


6
Feliz Navidad
Jose Feliciano
1979
81.70


7
Holly Jolly Christmas
Michael Buble
2011
81.35


8
The Christmas Song
Nat King Cole
1960
80.80


9
Rockin' Around the Christmas Tree
Leann Rimes
2004
80.77


10
It?s Beginning to Look a lot like Christmas
Bing Crosby
1945
80.75


11
Carol of the Bells
Mannheim Steamroller
1984
80.62


12
All I Want for Christmas is You
Mariah Carey
1994
80.35


13
Santa Claus is Coming to Town
Frank Sinatra & Cyndi Lauper
1992
80.27


14
Sleigh Ride
Ronettes
1963
80.20


15
Ring Christmas Bells
Ray Conniff
1962
80.03


16
Sleigh Ride
Amy Grant
1983
79.95


17
You?re a Mean One Mr. Grinch
Thurl Ravenscroft
1966
79.89


18
We Wish You a Merry Xmas
Bing Crosby
1992
79.86


19
Winter Wonderland
Amy Grant
1963
79.79


20
Jingle Bells
Frank Sinatra
1957
79.49


21
Linus and Lucy
Vince Guaraldi Trio
1964
79.29


22
Carol of the Bells
David Foster
1997
79.25


23
Last Christmas
Wham
1986
79.21


24
Let it Snow, Let it Snow, Let it Snow
Andy Williams
1965
79.10


25
Rudolph the Red-Nosed Reindeer
Dean Martin
1959
79.06


26
Christmas Eve/Sarajevo 12/24
Trans-Siberian Orchestra
1996
78.94


27
Jingle Bell Rock
Brenda Lee
1964
78.83


28
Sleigh Ride
Leroy Anderson
1952
78.77


29
Sleigh Ride
Air Supply
1987
78.72


30
Have Yourself a Merry Little Christmas
Frank Sinatra
1963
78.55


31
Let it Snow, Let it Snow, Let it Snow
Frank Sinatra
1967
78.54


32
Let it Snow, Let it Snow, Let it Snow
Harry Connick Jr.
1963
78.52


33
Christmas (Baby, Please Come Home)
Darlene Love
1963
78.47


34
Rudolph the Red-Nosed Reindeer
Burl Ives
1950
78.46


35
It's Beginning to Look a lot like Christmas
Perry Como
1951
78.32


36
Jingle Bell Rock
Hall & Oates
1984
78.21


37
Rudolph the Red-Nosed Reindeer
Gene Autrey
1949
78.16


38
Winter Wonderland
Andy Williams
1965
78.15


39
Sleigh Ride
Johnny Mathis
1958
77.95


40
Christmas (Baby, Please Come Home)
Mariah Carey
1994
77.80


41
Deck the Halls
Percy Faith
1954
77.68


42
O Tannenbaum
Vince Guaraldi Trio
1965
77.63


43
Run Rudolph Run
Chuck Berry
1958
77.57


44
Frosty the Snowman
Ray Conniff
1959
77.45


45
It?s Beginning to Look a lot Like Christmas
Johnny Mathis
1986
77.41


46
Have Yourself a Merry Little Christmas
The Carpenters
1978
77.39


47
Jingle Bells
Ray Conniff
1959
77.29


48
It?s the Most Wonderful Time of the Year
Amy Grant
1992
77.28


49
Rockin? Around the Christmas Tree
Amy Grant
1992
77.15


50
Rudolph the Red-Nosed Reindeer
Harry Connick Jr
1993
76.92


51
Underneath the Tree
Kelly Clarkson
2023
76.61


52
Frosty the Snowman
Willie Nelson
1979
76.44


53
Deck the Halls
Nat King Cole
1960
76.41


54
Home for the Holidays
Perry Como
1954
76.24


55
Santa Tell Me
Ariana Grande
2014
76.16


56
Santa Claus is Coming to Town
Mariah Carey
1994
76.15


57
This Christmas
Train
2015
75.99


58
I Saw Mommy Kissing Santa
Jackson 5
1970
75.97


59
Christmas (Baby, Please Come Home)
Michael Buble
2011
75.85


60
Here Comes Santa
Gene Autry
1948
75.78


61
White Christmas
Bing Crosby
1942
75.68


62
Last Christmas
Taylor Swift
2007
75.60


63
Let it Snow, Let it Snow,Let it Snow
Dean Martin
1964
75.47


64
The Little Drummer Boy
Harry Simeone Chorale
1958
75.45


65
Santa Claus is Coming to Town
Crystals
1963
75.25


66
Winter Wonderland
Air Supply
1987
75.25


67
Wonderful Christmastime
Paul McCartney
1979
75.23


68
Do You Hear What I Hear?
Carrie Underwood
2007
75.11


69
Santa Claus is Coming to Town
Bruce Springsteen
1981
75.09


70
Frosty the Snowman
Jimmy Durante
1952
75.04


71
Happy Xmas (War is Over)
John Lennon
1971
74.96


72
Up on the Housetop
Gene Autry
1957
74.94


73
O Holy Night
Kelly Clarkson
2003
74.93


74
Winter Wonderland
Johnny Mathis
1958
74.91


75
Do You Hear What I Hear?
Martina McBride
1999
74.72


76
Rockin? Around the Christmas Tree
Jessica Simpson
2000
74.66


77
Happy Holidays/The Holiday Season
Andy Williams
1963
74.36


78
It?s Beginning to Look a lot Like Christmas
Michael Buble
2011
74.09


79
Home for the Holidays
Carpenters
1970
73.57


80
Here Comes Santa Claus
Elvis Presley
1957
73.24


81
This Christmas
Donny Hathaway
1968
72.96


82
Santa Baby
Taylor Swift
2007
72.88


83
Holly Jolly Christmas
Lady A
2012
72.86


84
Blue Christmas
Elvis Presley
1957
72.28


85
Santa Baby
Madonna
1987
71.98


86
Last Christmas
Backstreet Boys
2022
71.81


87
White Christmas
Drifters
1954
71.77


88
Where Are You Christmas
Faith Hill
2000
71.40


89
Chipmunk Song
Chipmunks
1958
71.32


90
Little St. Nick
Beach Boys
1964
71.22


91
Merry Christmas, Happy Holidays
?N Sync
1998
71.17


92
Do They Know It?s Christmas
Band Aid
1984
70.92


93
Christmas Canon
Trans-SiberianOrchestra
2001
70.87


94
Winter Wonderland
Eurythmics
1987
70.54


95
Please Come Home for Christmas
The Eagles
1978
70.28


96
Wrap Me Up
Jimmy Fallon & Meghan Trainor
2023
67.05


97
All I Want for Christmas
Vince Vance
1990
66.73


98
Someday at Christmas
Stevie Wonder
1967
66.55


99
Step into Christmas
Elton John
1973
63.49


100
DJ Play a Christmas Song
Cher
2023
60.78


Top 100 Averages


1978
76.21



WP Data Tables (https://supsystic.com/plugins/wordpress-data-table-plugin/?utm_medium=love_link)P1 Media Group conducted the online survey from November 1-3, 2024 sampling 400 18-54-year-old radio listeners from the Top 50 American Radio Markets. Participants were required to listen either ?Frequently? or ?Sometimes? to an all-Christmas Music local radio station during the holiday season and rate their enjoyment of Christmas music on a local radio station during the holiday season a ?7? or higher on a 1 to 10 scale. We identified ?Heavy Streamers? by asking each respondent, ?How frequently do you listen to music on your smartphone, computer, or other listening device from a streaming service such as Pandora, Spotify, or Apple Music.? 60% of the sample responded they stream ?every day,? and 28% answered a ?few days? a week. *
The test list was compiled from the most-played Christmas Songs on American radio in 2023. The full results are available at (http://p1mediagroup.com/) http://p1mediagroup.com (http://p1mediagroup.com/) *



more (https://radioinsight.com/headlines/286278/p1-media-group-releases-annual-survey-of-best-testing-christmas-songs/)