Colorado Media Newsroom
October 29th, 2024, 09:20 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/job-manager-uploads/company_logo/2024/08/Cumulus-stacked-1-200x200.jpg?resize=200%2C200&ssl=1Cumulus Media and TuneIn have announced a renewal and expansion of their content partnership.
The deal will include the continued streaming of Cumulus’ portfolio of stations and podcasts on TuneIn’s platform. It will also include a new non-exclusive sales and supply partnership to optimize digital audio advertising monetization for the stations.
Cumulus Chief Content Officer Brian Phillips said, “TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience. TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200+ connected devices.?
TuneIn CEO Rich Stern added, “We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings. This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It?s a win-win for both companies and our audiences.?
more (https://radioinsight.com/headlines/285326/tunein-cumulus-expand-streaming-pact/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/job-manager-uploads/company_logo/2024/08/Cumulus-stacked-1-200x200.jpg?resize=200%2C200&ssl=1Cumulus Media and TuneIn have announced a renewal and expansion of their content partnership.
The deal will include the continued streaming of Cumulus’ portfolio of stations and podcasts on TuneIn’s platform. It will also include a new non-exclusive sales and supply partnership to optimize digital audio advertising monetization for the stations.
Cumulus Chief Content Officer Brian Phillips said, “TuneIn naturally aligns with our strategy to expand our digital footprint and extend the reach of our diverse programming to a global audience. TuneIn offers significant global reach that makes it possible for listeners to easily discover our extensive collection of radio stations and podcasts almost anywhere through the TuneIn platform and 200+ connected devices.?
TuneIn CEO Rich Stern added, “We are excited to continue to expand our long-standing partnership with Cumulus to extend the reach of their comprehensive content offerings. This partnership allows us to bring high-quality content to our listeners while also helping Cumulus monetize its digital audio advertising inventory effectively. It?s a win-win for both companies and our audiences.?
more (https://radioinsight.com/headlines/285326/tunein-cumulus-expand-streaming-pact/)