Colorado Media Newsroom
October 28th, 2024, 01:20 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/971latino-200x200.jpg?resize=200%2C200&ssl=1The rapidly growing Bilingual AC format has come to Austin as Waterloo Media has flipped Spanish CHR “Latino 97.1 (https://www.latino971.com)” K246BD Austin/KLZT-HD2 Bastrop to the format.
The station has adopted the “Tus Favoritas de Siempre” positioning with a playlist that is focusing on a mix of English and Spanish songs from the 1980s through 2010s. The move comes just under two months after the company moved the brand (https://radioinsight.com/headlines/279578/waterloo-media-makes-multiple-format-moves-in-austin/) from the 100kW 93.3 KGSR Cedar Park to the HD fed translator on August 30 to launch Rhythmic Throwbacks “Vibe 93.3 (https://www.vibe933.com)“.
The new format launched on Thursday, October 24 at 10:00am with the following first hour:
Prince – Purple Rain
Alex Ubago – Sin Miedo A Nada
Justin Timberlake – Mirrors
Toto – Africa
Los Enanitos Verdes – Lamento Boliviano
A Great Big World & Christina Aguilera – Say Something
Celine Dion – Because You Loved Me
Savage Garden – Truly Madly Deeply
Joan Jett and the Blackhearts – I Love Rock ‘N Roll
Shakira – Ciega, Sordomuda
Lewis Capaldi – Someone You Loved
TLC – Waterfalls
Men At Work – Down Under
Cardigans – Lovefool
Fey – Azucar Amargo
The move will position KLZT-HD2 between Audacy AC “Majic 95.5” KKMJ which currently ranks third in the market with a 7.8 share (https://radioinsight.com/ratings/austin/) and Univision Spanish AC “Amor 107.7” KLJA, which has just a 0.5 share.
more (https://radioinsight.com/headlines/285241/latino-97-1-brings-bilingual-ac-to-austin/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/971latino-200x200.jpg?resize=200%2C200&ssl=1The rapidly growing Bilingual AC format has come to Austin as Waterloo Media has flipped Spanish CHR “Latino 97.1 (https://www.latino971.com)” K246BD Austin/KLZT-HD2 Bastrop to the format.
The station has adopted the “Tus Favoritas de Siempre” positioning with a playlist that is focusing on a mix of English and Spanish songs from the 1980s through 2010s. The move comes just under two months after the company moved the brand (https://radioinsight.com/headlines/279578/waterloo-media-makes-multiple-format-moves-in-austin/) from the 100kW 93.3 KGSR Cedar Park to the HD fed translator on August 30 to launch Rhythmic Throwbacks “Vibe 93.3 (https://www.vibe933.com)“.
The new format launched on Thursday, October 24 at 10:00am with the following first hour:
Prince – Purple Rain
Alex Ubago – Sin Miedo A Nada
Justin Timberlake – Mirrors
Toto – Africa
Los Enanitos Verdes – Lamento Boliviano
A Great Big World & Christina Aguilera – Say Something
Celine Dion – Because You Loved Me
Savage Garden – Truly Madly Deeply
Joan Jett and the Blackhearts – I Love Rock ‘N Roll
Shakira – Ciega, Sordomuda
Lewis Capaldi – Someone You Loved
TLC – Waterfalls
Men At Work – Down Under
Cardigans – Lovefool
Fey – Azucar Amargo
The move will position KLZT-HD2 between Audacy AC “Majic 95.5” KKMJ which currently ranks third in the market with a 7.8 share (https://radioinsight.com/ratings/austin/) and Univision Spanish AC “Amor 107.7” KLJA, which has just a 0.5 share.
more (https://radioinsight.com/headlines/285241/latino-97-1-brings-bilingual-ac-to-austin/)