Colorado Media Newsroom
October 15th, 2024, 12:30 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/laprivada-200x200.jpeg?resize=200%2C200&ssl=1As part of a Q&A at Billboard Latin Music Week (https://www.billboard.com/music/latin/2024-billboard-latin-music-week-future-of-radio-raul-alarcon-recap-1235799078/) on Monday, Spanish Broadcasting System Chairman/CEO Ra?l Alarc?n said the company will launch a new national broadcast and digital brand that he described as a fusion of Regional Mexican and Urban.
Alarc?n said, “For that new fusion of regional Mexican with urban, because we?ve seen that the music is appealing. And La Privada is not just a station, it?s a whole network. We?re still in preparations, but in the next 90 days, we?ll launch in Chicago, New York and other major cities.?
Held out of the discussion is that the “La Privada (https://www.lamusica.com/en/stations/klax-hd2)” brand already launched earlier this year on 97.9 KLAX-HD2 Los Angeles. SBS will now be rolling out the brand to HD subchannels in its other markets.
more (https://radioinsight.com/headlines/284386/sbs-to-expand-la-privada-brand-nationally/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/laprivada-200x200.jpeg?resize=200%2C200&ssl=1As part of a Q&A at Billboard Latin Music Week (https://www.billboard.com/music/latin/2024-billboard-latin-music-week-future-of-radio-raul-alarcon-recap-1235799078/) on Monday, Spanish Broadcasting System Chairman/CEO Ra?l Alarc?n said the company will launch a new national broadcast and digital brand that he described as a fusion of Regional Mexican and Urban.
Alarc?n said, “For that new fusion of regional Mexican with urban, because we?ve seen that the music is appealing. And La Privada is not just a station, it?s a whole network. We?re still in preparations, but in the next 90 days, we?ll launch in Chicago, New York and other major cities.?
Held out of the discussion is that the “La Privada (https://www.lamusica.com/en/stations/klax-hd2)” brand already launched earlier this year on 97.9 KLAX-HD2 Los Angeles. SBS will now be rolling out the brand to HD subchannels in its other markets.
more (https://radioinsight.com/headlines/284386/sbs-to-expand-la-privada-brand-nationally/)