PDA

View Full Version : A New Vibe Debuts In Baton Rouge Following KVDU Move From New Orleans



Colorado Media Newsroom
October 14th, 2024, 08:40 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/1041thevibe-200x200.jpg?resize=200%2C200&ssl=1iHeartMedia has completed the move of Variety Hits ?104.1 The Spot? KVDU Houma/New Orleans LA to the Baton Rouge market with the launch of Adult R&B “104.1 The Vibe (https://1041thespot.iheart.com)“.
As first indicated in our 10/9 Domain Insight (https://radioinsight.com/headlines/netgnomes/283851/domain-insight-10-9-see-spot-leave-new-orleans/), the new brand is positioning as “Baton Rouge’s R&B and Back in the Day Jams” and featuring Premiere Networks’ Steve Harvey Morning Show and Keith Sweat Hotel at night. It creates a direct format competitor to Cumulus’ market leading Adult R&B “Q106.5 (https://www.q106dot5.com)” KQXL, which had a 13.8 share in the September 2024 Nielsen Audio ratings (https://radioinsight.com/ratings/baton-rouge/).
Now licensed to Gonzales LA, KVDU is now operating as a Class C3 with 18kW/101.8m (https://fccdata.org/?lang=en&appid=25076f9185eacea70185eb9e4fb6004e&fa cid=34528) from a site near the I-10 and I-12 junction in Baton Rouge. The move was part of a multi-facility shift (https://radioinsight.com/headlines/251844/fcc-report-extra-iheart-plans-new-orleans-move-in-move-out/) involving six stations in Louisiana and Mississippi triggered by the destruction of the 2000 foot tower utilized by KVDU and Cumulus Media Alternative “Alt 92.3 (https://www.alt923.com)” WZRH LaPlace by Hurricane Ida in August 2021 (https://radioinsight.com/headlines/212313/wzrh-kvdu-tower-destroyed-by-hurricane-ida/).
The move of KVDU to Baton Rouge allowed iHeart to also complete the move of 103.7 WFFX Hattiesburg MS into New Orleans and begin stunting (https://radioinsight.com/headlines/284261/wffx-completes-move-from-hattiesburg-to-new-orleans-with-halloween-stunt/).



more (https://radioinsight.com/headlines/284254/a-new-vibe-debuts-in-baton-rouge-following-kvdu-move-from-new-orleans/)