Colorado Media Newsroom
October 7th, 2024, 10:50 AM
From Radio Online:
In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by 24%. For national marketers
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45795)
In a series of private meetings with customers, Nielsen has revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by 24%. For national marketers
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45795)