Colorado Media Newsroom
October 1st, 2024, 08:50 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/keyunited-200x200.jpg?resize=200%2C200&ssl=1United Stations Radio Networks (https://www.unitedstations.com) and Key Networks (https://www.keynetworks.com) are combining their national radio network sales units into a joint venture called Key United (https://key-united.com).
The new combined sales team will be led by USRN parent Gemini XIII’s COO Charles Steinhauer and Key Networks President of Sales Ron Russo. Both companies will continue to produce, market and distribute audio programming independently to the radio and affiliate markets with Key’s Dennis Green and USRN’s Stefan Jones leading their respective companies. The companies claim that the strategic partnership “unites the strengths of both companies, creating an enhanced sales organization with expanded reach and capabilities for the advertising market”.
Sun & Fun Media (https://www.sunfunmedia.com) and Key Networks CEO Rob Koblasz commented, “By bringing together two of the most experienced radio network sales teams, we are creating a stronger, more agile organization that is better positioned to serve our advertisers. Key United will deliver more creative solutions to our clients while maintaining the great service for which both companies are known.”
Steinhauer added, “I?m very excited about the scale and product lineup of these two very complementary companies for the advertising market! Our clients have come to expect a high level of service with us, and now together we can bring even more opportunity to them. I look forward to working alongside Ron, Rob and Dennis in this new venture. “
more (https://radioinsight.com/headlines/282941/key-networks-united-stations-launch-combined-sales-units-as-key-united/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/10/keyunited-200x200.jpg?resize=200%2C200&ssl=1United Stations Radio Networks (https://www.unitedstations.com) and Key Networks (https://www.keynetworks.com) are combining their national radio network sales units into a joint venture called Key United (https://key-united.com).
The new combined sales team will be led by USRN parent Gemini XIII’s COO Charles Steinhauer and Key Networks President of Sales Ron Russo. Both companies will continue to produce, market and distribute audio programming independently to the radio and affiliate markets with Key’s Dennis Green and USRN’s Stefan Jones leading their respective companies. The companies claim that the strategic partnership “unites the strengths of both companies, creating an enhanced sales organization with expanded reach and capabilities for the advertising market”.
Sun & Fun Media (https://www.sunfunmedia.com) and Key Networks CEO Rob Koblasz commented, “By bringing together two of the most experienced radio network sales teams, we are creating a stronger, more agile organization that is better positioned to serve our advertisers. Key United will deliver more creative solutions to our clients while maintaining the great service for which both companies are known.”
Steinhauer added, “I?m very excited about the scale and product lineup of these two very complementary companies for the advertising market! Our clients have come to expect a high level of service with us, and now together we can bring even more opportunity to them. I look forward to working alongside Ron, Rob and Dennis in this new venture. “
more (https://radioinsight.com/headlines/282941/key-networks-united-stations-launch-combined-sales-units-as-key-united/)