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View Full Version : Blog: To Grow Sales, Shift Weight from Cable to Radio



Colorado Media Newsroom
September 30th, 2024, 11:20 AM
From Radio Online:

How does a brand generate incremental reach to grow sales without increasing the budget? Two brands, a meal kit firm and a subscription management app, were measured by the Harris Poll Brand Tracker and analyzed using media plan optimizations via Nielsen Media Impact to determine how to resume growth without

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17948)