Colorado Media Newsroom
September 27th, 2024, 11:50 PM
From Radio Online:
Nielsen Audio is proposing a significant change to how radio stations are credited for audience listening time. Traditionally, a station received credit for a quarter-hour of listening only after a listener tuned in for at least 5 minutes. Now, Nielsen plans to shorten this threshold
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45757)
Nielsen Audio is proposing a significant change to how radio stations are credited for audience listening time. Traditionally, a station received credit for a quarter-hour of listening only after a listener tuned in for at least 5 minutes. Now, Nielsen plans to shorten this threshold
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45757)