Colorado Media Newsroom
September 18th, 2024, 04:00 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/09/integr8-200x200.jpg?resize=200%2C200&ssl=1Coleman Insights has announced it is expanding its Integr8 USA (https://colemaninsights.com/services/integr8-usa) callout music testing service.
Integr8 USA is splitting its combined test for CHR and Hot AC into format specific tests along with the existing Country and Alternative services. The company says the new structure brings Integr8 USA into alignment with client strategies for both formats, including focused audience targeting and pacing that reflects each format?s respective music cycles. Integr8 USA says it now offers 34 weekly new music reports and four recurrent reports as the slight reduction in the number of reports previously offered is more in sync with the strategic needs of music programmers and allows Coleman Insights to lower the price of the service to subscribers.
Coleman Insights President Warren Kurtzman said, ?This relaunch of Integr8 USA brings the service more in line with what our subscribers tell us they need. The changes we?ve made make Integr8 USA more affordable and an easier fit into our clients? 2025 budgets.?
more (https://radioinsight.com/headlines/281783/coleman-insights-revamps-integr8-usa-callout-music-testing-service/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/09/integr8-200x200.jpg?resize=200%2C200&ssl=1Coleman Insights has announced it is expanding its Integr8 USA (https://colemaninsights.com/services/integr8-usa) callout music testing service.
Integr8 USA is splitting its combined test for CHR and Hot AC into format specific tests along with the existing Country and Alternative services. The company says the new structure brings Integr8 USA into alignment with client strategies for both formats, including focused audience targeting and pacing that reflects each format?s respective music cycles. Integr8 USA says it now offers 34 weekly new music reports and four recurrent reports as the slight reduction in the number of reports previously offered is more in sync with the strategic needs of music programmers and allows Coleman Insights to lower the price of the service to subscribers.
Coleman Insights President Warren Kurtzman said, ?This relaunch of Integr8 USA brings the service more in line with what our subscribers tell us they need. The changes we?ve made make Integr8 USA more affordable and an easier fit into our clients? 2025 budgets.?
more (https://radioinsight.com/headlines/281783/coleman-insights-revamps-integr8-usa-callout-music-testing-service/)