Colorado Media Newsroom
September 16th, 2024, 11:50 AM
From Radio Online:
Using data from researchers Nielsen, Maru and Edison Research, this week the Cumulus Media | Westwood One Audio Active Group disproves the biggest misperceptions brands hold about AM/FM radio. 82% of Americans are reached by AM/FM radio weekly, nearly twice what advertisers perceive. 85% of pre-COVID
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45696)
Using data from researchers Nielsen, Maru and Edison Research, this week the Cumulus Media | Westwood One Audio Active Group disproves the biggest misperceptions brands hold about AM/FM radio. 82% of Americans are reached by AM/FM radio weekly, nearly twice what advertisers perceive. 85% of pre-COVID
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n45696)