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View Full Version : Sports PBP Listeners Are More Engaged Than TV Audience



Colorado Media Newsroom
September 3rd, 2024, 11:53 AM
From Radio Online:

According to a new season-long Nielsen analysis of Portable People Meter (PPM) tuning for the 2023-2024 season, a total of 64 million people listen to the NFL on Westwood One. The study found the sports listener is more passionate, giving audio commercials greater impact. This week's Cumulus Media | Westwood

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