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Colorado Media Newsroom
September 3rd, 2024, 06:55 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/09/rockit1005-200x200.jpg?resize=200%2C200&ssl=1MARC Radio Group relaunched Alternative “100.5 The Buzz” WHHZ Newberry/Gainesville FL as “Rock It 100.5” at 8am today.
Positioning as “Fueled by Rock”, the new brand moves WHHZ to a decidedly harder Rock direction utilizing Westwood One’s “Rock 2.0 (https://www.westwoodone.com/formats/music/rock-2-0/)” 24/7 format. The new brand debuted with Metallica “Fuel”, Billy Morrison, Ozzy Osbourne and Steve Stevens “Crack Cocaine”, Alien Ant Farm “Smooth Criminal”, and Soundgarden “Spoonman”.
WHHZ had a 1.0 share in the Spring 2024 Nielsen Audio ratings (https://radioinsight.com/ratings/gainesville-ocala/) for Gainesville/Ocala as its signal does not reach the Ocala half of the market. The new format places the station closer to Saga Communications’ Classic Rock “Wind-FM (https://windfm.com)” 92.5 WNDD Alachula/95.5 WYND-FM Silver Springs.



more (https://radioinsight.com/headlines/280095/rock-it-takes-off-in-gainesville/)