Colorado Media Newsroom
August 14th, 2024, 10:11 AM
From Radio Online:
Are 1,000 impressions on social media the same as 1,000 impressions on TV, online video or AM/FM radio? Adelaide, an attentiveness measurement firm, says no. They conclude there is a significant difference in advertising attention across media platforms. This week's Cumulus Media | Westwood one Audio Active
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17923)
Are 1,000 impressions on social media the same as 1,000 impressions on TV, online video or AM/FM radio? Adelaide, an attentiveness measurement firm, says no. They conclude there is a significant difference in advertising attention across media platforms. This week's Cumulus Media | Westwood one Audio Active
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17923)