Colorado Media Newsroom
July 23rd, 2024, 02:10 PM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2021/06/961theton-1.png?resize=200%2C200&ssl=1Mid-West Family Broadcasting has flipped Country “96.1 The Ton (https://www.961theton.com)” W241AD South Bend IN/99.9 WQLQ-HD3 Benton Harbor MI to a simulcast of Sports 960 WSBT (https://www.wsbtradio.com) South Bend.
The flip reverses the move made in June 2021 (https://radioinsight.com/headlines/210117/wsbt-reverts-to-am-only-as-96-1-the-ton-debuts-in-south-bend/) when the translator broke off of its simulcast of WSBT to create an in-market competitor to Federated Media’s “B100 (https://www.b100.com)” 100.7 WBYT. In the Fall 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/south-bend/), WBYT had a 7.2 share with “The Ton” at a 0.9. The station is currently running promos during breaks redirecting Country listeners to co-owned “97.5 Y Country (https://www.975ycountry.com)” WYTZ Bridgman/Benton Harbor MI, which is a rimshot signal at best in South Bend.
WSBT, which is the local affiliate of South Bend’s Notre Dame football and basketball and South Bend Cubs basbeall, currently carries a mix of programming from Fox Sports Radio and Infinity Sports Network along with a local 5-7pm show hosted by Darin Pritchett focusing on Fighting Irish football. With just the AM signal, WSBT had a 1.4 share last Fall.
more (https://radioinsight.com/headlines/275902/sports-participation-leads-to-loss-of-the-ton-for-96-1-south-bend/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2021/06/961theton-1.png?resize=200%2C200&ssl=1Mid-West Family Broadcasting has flipped Country “96.1 The Ton (https://www.961theton.com)” W241AD South Bend IN/99.9 WQLQ-HD3 Benton Harbor MI to a simulcast of Sports 960 WSBT (https://www.wsbtradio.com) South Bend.
The flip reverses the move made in June 2021 (https://radioinsight.com/headlines/210117/wsbt-reverts-to-am-only-as-96-1-the-ton-debuts-in-south-bend/) when the translator broke off of its simulcast of WSBT to create an in-market competitor to Federated Media’s “B100 (https://www.b100.com)” 100.7 WBYT. In the Fall 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/south-bend/), WBYT had a 7.2 share with “The Ton” at a 0.9. The station is currently running promos during breaks redirecting Country listeners to co-owned “97.5 Y Country (https://www.975ycountry.com)” WYTZ Bridgman/Benton Harbor MI, which is a rimshot signal at best in South Bend.
WSBT, which is the local affiliate of South Bend’s Notre Dame football and basketball and South Bend Cubs basbeall, currently carries a mix of programming from Fox Sports Radio and Infinity Sports Network along with a local 5-7pm show hosted by Darin Pritchett focusing on Fighting Irish football. With just the AM signal, WSBT had a 1.4 share last Fall.
more (https://radioinsight.com/headlines/275902/sports-participation-leads-to-loss-of-the-ton-for-96-1-south-bend/)