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View Full Version : Study Finds Podcast Advertising Delivers 4.9 Times ROI



Colorado Media Newsroom
June 20th, 2024, 04:24 PM
From Radio Online:

Acast and media agency OMD have conducted a new study highlighting the effectiveness of podcast advertising as a medium for both brand building and driving sales. The study reveals that podcast advertising not only surpasses other media in brand building but is also highly effective

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17877)