Colorado Media Newsroom
June 18th, 2024, 05:06 AM
From Radio Insight:
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/06/factusa-200x200.jpg?resize=200%2C200&ssl=1Coleman Insights is launching a National Music Test for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats.
FACT USASM (https://colemaninsights.com/services/fact-usa-national-music-test) is available via subscription for radio stations, streaming services, and other users, while results for all seven formats will be ready in time for implementation prior to this year?s Fall radio ratings period. The subscriptions are capped at $5000 per station with lower prices for stations in smaller markets. Packages are also available for national platforms and for an additional fee, subscribers can also receive a Coleman consulting package that includes a two-hour sorting session, and pre- and post-sort Music Monitor Analyses to ensure alignment between the music strategy and its song-by-song execution.
The studies will use a national audience sample that reflects each format?s respective target audience. Subscribers will have access to summary reports detailing each study?s findings and song-by-song data will be delivered via The Analyst software from Cornerstone Research, in which programmers can sort by various measures including demographics and geography. Additionally, FACT USA will include EraGuideSM, Coleman Insights? exclusive metric that helps align the data to a station or platform?s strategy.
Coleman Insights President Warren Kurtzman explained the rationale behind the service stating, “Everyone who programs music should have access to high-quality research, regardless of budget. With FACT USA, we?re able to offer data and insights about music tastes at an affordable price point.
more (https://radioinsight.com/headlines/272563/coleman-insights-launches-national-music-test-service/)
https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/06/factusa-200x200.jpg?resize=200%2C200&ssl=1Coleman Insights is launching a National Music Test for the Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B formats.
FACT USASM (https://colemaninsights.com/services/fact-usa-national-music-test) is available via subscription for radio stations, streaming services, and other users, while results for all seven formats will be ready in time for implementation prior to this year?s Fall radio ratings period. The subscriptions are capped at $5000 per station with lower prices for stations in smaller markets. Packages are also available for national platforms and for an additional fee, subscribers can also receive a Coleman consulting package that includes a two-hour sorting session, and pre- and post-sort Music Monitor Analyses to ensure alignment between the music strategy and its song-by-song execution.
The studies will use a national audience sample that reflects each format?s respective target audience. Subscribers will have access to summary reports detailing each study?s findings and song-by-song data will be delivered via The Analyst software from Cornerstone Research, in which programmers can sort by various measures including demographics and geography. Additionally, FACT USA will include EraGuideSM, Coleman Insights? exclusive metric that helps align the data to a station or platform?s strategy.
Coleman Insights President Warren Kurtzman explained the rationale behind the service stating, “Everyone who programs music should have access to high-quality research, regardless of budget. With FACT USA, we?re able to offer data and insights about music tastes at an affordable price point.
more (https://radioinsight.com/headlines/272563/coleman-insights-launches-national-music-test-service/)