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Colorado Media Newsroom
May 24th, 2024, 09:37 AM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2023/03/star1023.jpg?resize=200%2C200&ssl=1A format change is expected today at Alpha Media Hot AC “Star 102.3 (https://www.mystar1023.com)” WXLC Waukegan IL.
As we first hinted about in the story about the layoffs (https://radioinsight.com/headlines/269126/more-cuts-at-alpha-media-suburban-chicago-ahead-of-a-potential-bigger-change/) at the company’s Joliet IL cluster last week, WXLC will be flipping to Country today simulcasting 98.3 WCCQ (https://www.wccq.com) Crest Hill/Joliet. It is expected that the stations will be branded as “Chicago’s Free Country“. The combination of the two signals will cover both the northern and southern suburbs of Chicago giving an in-market competitor to Audacy’s “US 99 (https://us99.com/)” WUSN for the first time since iHeartMedia flipped “Big 95.5” to Rock in September 2020 (https://radioinsight.com/headlines/197042/big-95-5-chicago-drops-country-and-begins-stunting/).
The flip will also end 40+ years of Pop music on WXLC dating back to its early 1980’s flip to Top 40. Alpha had rebranded the station as “Star 102.3” last May as it regionalized (https://radioinsight.com/headlines/249983/wxlc-rebrands-as-star-102-3-as-alpha-regionalizes-hot-ac-morning-afternoon-shows/) morning and afternoon shows on its three Chicagoland Hot ACs.



more (https://radioinsight.com/headlines/269757/format-change-coming-to-wxlc-today/)