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View Full Version : Power 96 Flips To 90s/2000s Rhythmic Throwbacks



Colorado Media Newsroom
May 23rd, 2024, 05:20 PM
From Radio Insight:

https://i0.wp.com/radioinsight.com/wp-content/uploads/2024/05/power96-200x200.jpg?resize=200%2C200&ssl=1Audacy flipped CHR “Power 96 (https://www.audacy.com/power96)” WPOW-FM Miami to Classic Hip Hop at 5pm today.
Now positioning as “Miami’s New Home for Throwbacks,” the station retains its heritage “Power 96” branding that dates back to its Rhythmic CHR format launching in 1986. The station had moved to Gold leaning CHR last May (https://radioinsight.com/headlines/252374/power-96-moves-to-rhythmic-gold-focus/), but now is dropping all currents and recurrents to foucs on music from the 1990s and early 2000s.
The change took place at 5pm today. WPOW-FM ranked twentieth in the Miami market with a 1.8 share in the April Nielsen Audio ratings (https://radioinsight.com/ratings/miami-fort-lauderdale/). iHeartMedia has Classic Hip Hop “Throwback 105.5 (https://throwbackmiami.iheart.com)” on W288ED/WMIB-HD2 with just a 0.3 share. The new direction of Power 96 should target listeners of Cox Media Group’s duo of market leading Adult R&B “Hot 105 (https://www.hot105fm.com)” WHQT and Rhythmic leaning Hot AC “Hits 97.3 (https://www.hits973.com)” WFLC.
The first hour featured:


Trick Daddy – Take It To The House
Pitbull ft. Lil Jon – The Anthem
Terror Squad ft. Fat Joe & Remy – Lean Back
Ghost Town DJs – My Boo
112 – Peaches & Cream
Jay Z – Can I Get A
Shakira ft. Wyclef Jean – Hips Don’t Lie
Juvenile – Back That Azz Up
Mariah Carey – Shake It Off
Rick Ross – Hustlin
Brandy & Monica – The Boy Is Mine
Ludacris – What’s Your Fantasy
Ciara & Missy Elliott – 1 2 Step
Warren G & Nate Dogg – Regulate
Mario – Let Me Love You









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