Colorado Media Newsroom
May 10th, 2024, 04:20 PM
From Radio Insight:
https://radioinsight.com/wp-content/images/2024/05/magicbayarea-200x200.jpegBonneville has launched Bilingual Soft AC “Magic” on a pair of HD subchannels in the Bay Area.
“Magic Bay Area (https://tuner.bonneville.com/live/KUFX-HD2)” has replaced a simulcast of AAA “Highway 1 Radio (https://tuner.bonneville.com/live/KOIT-HD2)” on 98.5 KUFX-HD2 San Jose and year round Christmas music on 96.5 KOIT-HD3 San Francisco. The station replicates the format and brand launched by iHeartMedia last year in Miami (https://radioinsight.com/headlines/261424/wmia-flips-to-bilingual-ac-magic-93-9/) and also heard on HD subchannels in multiple markets with mostly English language music and Spanish imaging down to the same “Tus Favoritas De Siempre” positioning.
The brand becomes a flanker to Bonneville AC 96.5 KOIT (https://koit.com) perhaps trying to block iHeart from launching it in the Bay Area despite them already competing directly with Soft AC “98.1 The Breeze (https://981thebreeze.iheart.com)” KISQ.
more (https://radioinsight.com/headlines/268483/bonneville-brings-bilingual-magic-to-hd-in-the-bay-area/)
https://radioinsight.com/wp-content/images/2024/05/magicbayarea-200x200.jpegBonneville has launched Bilingual Soft AC “Magic” on a pair of HD subchannels in the Bay Area.
“Magic Bay Area (https://tuner.bonneville.com/live/KUFX-HD2)” has replaced a simulcast of AAA “Highway 1 Radio (https://tuner.bonneville.com/live/KOIT-HD2)” on 98.5 KUFX-HD2 San Jose and year round Christmas music on 96.5 KOIT-HD3 San Francisco. The station replicates the format and brand launched by iHeartMedia last year in Miami (https://radioinsight.com/headlines/261424/wmia-flips-to-bilingual-ac-magic-93-9/) and also heard on HD subchannels in multiple markets with mostly English language music and Spanish imaging down to the same “Tus Favoritas De Siempre” positioning.
The brand becomes a flanker to Bonneville AC 96.5 KOIT (https://koit.com) perhaps trying to block iHeart from launching it in the Bay Area despite them already competing directly with Soft AC “98.1 The Breeze (https://981thebreeze.iheart.com)” KISQ.
more (https://radioinsight.com/headlines/268483/bonneville-brings-bilingual-magic-to-hd-in-the-bay-area/)