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View Full Version : RAB, Ad Council Launch New Sponsorable PSA Model



Colorado Media Newsroom
May 6th, 2024, 02:51 PM
From Radio Online:

RAB and the Ad Council are launching a new program to offer advertisers sponsorable, broadcast-ready public service advertisements (PSAs). This initiative is reimagining the traditional PSA donated media model by offering radio broadcasters the ability to bring their local, regional and national brand

More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17838)