Colorado Media Newsroom
May 6th, 2024, 11:53 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2024/05/kthi-200x200.jpgLotus Communications has pulled the plug on Classic Hits “107.1 K-Hits (https://www.khitsboise.com)” KTHI Caldwell/Boise ID and will launch a new format at 12pm MT.
KTHI is currently stunting with songs related to “Change” with sweepers promoting a “Time For A Change”. The move comes following a round of layoffs (https://radioinsight.com/headlines/268147/round-of-cuts-at-lotus-boise/) at Lotus’ Boise cluster last week that included KTHI midday host Barry Lewis and evening host Bridget Bonde.
KTHI was tied for thirteenth in the Fall 2023 Nielsen Audio ratings with a 2.7 share. Lotus also owns Variety Hits “105.1 Jack-FM (https://www.jackboise.com)” KJOT, which currently ranks nineteenth with a 1.7 share.
Signs point to Lotus launching its third “Hank-FM” Country brand following recent flips in Reno (https://radioinsight.com/headlines/266622/hank-gets-cranked-in-reno/) and Seattle (https://radioinsight.com/headlines/266838/star-101-5-seattle-to-flip-today/).
more (https://radioinsight.com/headlines/268317/kthi-boise-flips/)
https://radioinsight.com/wp-content/images/2024/05/kthi-200x200.jpgLotus Communications has pulled the plug on Classic Hits “107.1 K-Hits (https://www.khitsboise.com)” KTHI Caldwell/Boise ID and will launch a new format at 12pm MT.
KTHI is currently stunting with songs related to “Change” with sweepers promoting a “Time For A Change”. The move comes following a round of layoffs (https://radioinsight.com/headlines/268147/round-of-cuts-at-lotus-boise/) at Lotus’ Boise cluster last week that included KTHI midday host Barry Lewis and evening host Bridget Bonde.
KTHI was tied for thirteenth in the Fall 2023 Nielsen Audio ratings with a 2.7 share. Lotus also owns Variety Hits “105.1 Jack-FM (https://www.jackboise.com)” KJOT, which currently ranks nineteenth with a 1.7 share.
Signs point to Lotus launching its third “Hank-FM” Country brand following recent flips in Reno (https://radioinsight.com/headlines/266622/hank-gets-cranked-in-reno/) and Seattle (https://radioinsight.com/headlines/266838/star-101-5-seattle-to-flip-today/).
more (https://radioinsight.com/headlines/268317/kthi-boise-flips/)