Colorado Media Newsroom
May 6th, 2024, 10:11 AM
From Radio Online:
As hundreds of agencies and advertisers gather in New York for the tenth IAB Podcast Upfront, building brands is on the minds of B2B and performance advertisers, two groups of marketers who typically obsess only over the lower funnel. This week's Cumulus Media | Westwood One Audio Active Group blog examines
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17837)
As hundreds of agencies and advertisers gather in New York for the tenth IAB Podcast Upfront, building brands is on the minds of B2B and performance advertisers, two groups of marketers who typically obsess only over the lower funnel. This week's Cumulus Media | Westwood One Audio Active Group blog examines
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17837)