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View Full Version : Format Change Imminent At 97.1 The Freak Dallas



Colorado Media Newsroom
April 26th, 2024, 12:20 PM
From Radio Insight:

https://radioinsight.com/wp-content/images/2022/09/971thefreak-200x200.jpgThe Sports/Hot Talk format of “97.1 The Freak (https://971thefreak.iheart.com)” KEGL Fort Worth/Dallas TX looks to be coming to an end.
Staffers were informed this morning in a meeting that a format change is imminent for the station. KEGL had flipped from Active Rock to Hot Talk/Sports in October 2022 (https://radioinsight.com/headlines/242977/report-kegl-to-flip-to-sports-hot-talk/) bringing in many well-known talents in the market including KTCK co-founder Mike Rhyner to anchor afternoons. The flip was done to give a more compatible programming to the station’s coverage of the NBA’s Dallas Mavericks. The station’s ratings have hovered in the low 1 share range at a 1.3 in the past two monthlies (https://radioinsight.com/ratings/dallas-fort-worth/).
We have not confirmed the status of any of the station’s staffers yet. The midday Ben & Skin Show is running best-of today. KEGL is scheduled to carry Game 3 of the Dallas Mavericks playoff series against the Los Angeles Clippers at 7pm tonight.
We will update this story as more details become available.
DOMAIN INSIGHT: What is next for KEGL?
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