Colorado Media Newsroom
April 22nd, 2024, 10:40 AM
From Radio Online:
Over the last five years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: brand, creative, reach, recency, and targeting. This week's company blog
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17819)
Over the last five years, the Cumulus Media | Westwood One Audio Active Group has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: brand, creative, reach, recency, and targeting. This week's company blog
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17819)