Colorado Media Newsroom
April 16th, 2024, 08:20 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2024/04/961thebeat-200x200.jpgiHeartMedia will flip CHR “Power 96.1 (https://power961.iheart.com)” WWPW Atlanta to Hip Hop “96.1 The Beat” at 12pm today.
The flip will move the programming currently heard on “105.3 The Beat (https://1053thebeat.iheart.com)” WRDG Bowdon including The Breakfast Club in mornings, Way Up with Angela Yee in middays, Ferrari Simmons in afternoons, and The JoJo & Big Homie Show at night.
?I am thrilled to announce The Beat Just Got Bigger! 96.1 The Beat is the new home for Hip Hop, R&B and the Breakfast Club! Heard all over the A-T-L. By switching to a more expansive frequency, we?re not just amplifying the sound of Hip Hop and R&B in Atlanta ? we?re amplifying the voices and stories of our community reaching even more listeners in Metro Atlanta,? said Vladimir Scott, Program Director. ?This enhanced reach gives our amazing on air talent a larger platform to connect with listeners and celebrate the culture that defines Atlanta.?
?What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage,? said Spencer Bynes, iHeartMedia Atlanta Metro President. ?This expansion signifies a powerful connection with the community, and 96.1 The Beat is poised to become the heartbeat of Hip Hop and R&B in Atlanta.?
WWPW’s CHR format fell to a 1.8 share in the March 2024 Nielsen ratings trailing Cumulus Media’s “Q99.7 (https://www.q997atlanta.com)” WWWQ’s 3.0. WRDG rose from a 1.2 to 1.8 in a crowded Hip Hop field that includes Audacy’s “V103 (https://www.audacy.com/v103)” WVEE at a 4.5 share, Radio One’s “Hot 107.9 (https://hotspotatl.com)” WHTA at a 3.1, and Core Communicators’ “Streetz 94.5 (https://streetz945.com/)” WWSZ at a 1.2.
There is no word yet on what will replace “The Beat” on 105.3
more (https://radioinsight.com/headlines/267502/power-96-1-atlanta-gives-way-to-the-beat/)
https://radioinsight.com/wp-content/images/2024/04/961thebeat-200x200.jpgiHeartMedia will flip CHR “Power 96.1 (https://power961.iheart.com)” WWPW Atlanta to Hip Hop “96.1 The Beat” at 12pm today.
The flip will move the programming currently heard on “105.3 The Beat (https://1053thebeat.iheart.com)” WRDG Bowdon including The Breakfast Club in mornings, Way Up with Angela Yee in middays, Ferrari Simmons in afternoons, and The JoJo & Big Homie Show at night.
?I am thrilled to announce The Beat Just Got Bigger! 96.1 The Beat is the new home for Hip Hop, R&B and the Breakfast Club! Heard all over the A-T-L. By switching to a more expansive frequency, we?re not just amplifying the sound of Hip Hop and R&B in Atlanta ? we?re amplifying the voices and stories of our community reaching even more listeners in Metro Atlanta,? said Vladimir Scott, Program Director. ?This enhanced reach gives our amazing on air talent a larger platform to connect with listeners and celebrate the culture that defines Atlanta.?
?What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage,? said Spencer Bynes, iHeartMedia Atlanta Metro President. ?This expansion signifies a powerful connection with the community, and 96.1 The Beat is poised to become the heartbeat of Hip Hop and R&B in Atlanta.?
WWPW’s CHR format fell to a 1.8 share in the March 2024 Nielsen ratings trailing Cumulus Media’s “Q99.7 (https://www.q997atlanta.com)” WWWQ’s 3.0. WRDG rose from a 1.2 to 1.8 in a crowded Hip Hop field that includes Audacy’s “V103 (https://www.audacy.com/v103)” WVEE at a 4.5 share, Radio One’s “Hot 107.9 (https://hotspotatl.com)” WHTA at a 3.1, and Core Communicators’ “Streetz 94.5 (https://streetz945.com/)” WWSZ at a 1.2.
There is no word yet on what will replace “The Beat” on 105.3
more (https://radioinsight.com/headlines/267502/power-96-1-atlanta-gives-way-to-the-beat/)