Colorado Media Newsroom
April 15th, 2024, 03:50 PM
From Radio Online:
While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17812)
While local advertisers have a lot of different marketing options, a new analysis from Nielsen reveals that the most effective media plan consists of a base buy of AM/FM radio and digital solutions. This week's Cumulus Media | Westwood One Audio Active Group blog examines how advertising works and why AM/FM
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17812)