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View Full Version : ENCO, Benztown, Compass Media To Bring SpecAI Into VCreative



Colorado Media Newsroom
April 10th, 2024, 06:47 PM
From Radio Insight:


https://radioinsight.com/wp-content/images/2024/04/specai-200x200.jpgENCO Systems, Inc., (https://clt9x04.na1.hs-sales-engage.com/Ctc/RH+23284/cLt9X04/Jks2-6qcW69sMD-6lZ3pzW6qDTvF2M_D5PW4rcrn_1XzX8cW3j-6Yl3WK7H3W6Dsywz4DX2kPVtD_3K1_x_RbW3bmFL12rPK8lW65 Mmdh1TRNjtW16Bp3v2LRDCGW9lYbHb1dX1JPW2g3gfd103h_TW 9915bH5pJZJNW7qT07c72wvkPW7lSqfZ534BYSW4JNV3V1kmX3 YW3ns2Rp2BvS6tN4qH068klt93W2bdrrC3J_75hW6_Qrx221pp HRW4TlcvS3SWmSdW1StqHL1FtBBVdnkX0404)*Benztown (https://clt9x04.na1.hs-sales-engage.com/Ctc/RH+23284/cLt9X04/Jks2-6qcW69sMD-6lZ3mhW518mrH20MCbVW2484Gg8CMc64Vr8WHk1_FBKhW5wYJF r6QwsH4W7yl44N7PjFSVVWV6pF6n5pmcW3lywzm1ZLcR4W2Jp8 q8966Z9bW3cZlfD7kKsRhN9hk177YhHdpW98ZtZj7DpB9QW2q7 y3y3tw6VTVnft9L326gWGW1ZCBf264MRL8W5ndpkb54s6S5W5r srnr92lMLsW1glR862rgJ75W69HRft7yPksLW97_T316Q3zYhW 2lT_1p2LZpCbf3l6Qtz04),*Compass Media Networks (https://clt9x04.na1.hs-sales-engage.com/Ctc/RH+23284/cLt9X04/JkM2-6qcW6N1vHY6lZ3lRN7xrPBm37j71W8RBj5j66xnslW3QBWHv6z 8yVfW6Brgvk8Z5-fgW87jYql5MKDZdW3By76z2jxt_VW8hWKM01fH5ChW4FCd7l20 4PPqW1TmRwq4mnkK_W7YhjWF9hgq5rW3MN6D25z60RbW6kk1bD 66-vp_W3n1LZr4Pp0gJW8Wf9-d46hPHvN5yySx2d0whMW6C7NNM8XszDnN9f86fYXvnq3W7qFwZ G3P-5KDW90J4PD2LkxQTW7KBTlP5ynJf3N3XCDxtSDdcmW4-3gmq1QqH1-f3MN7H-04), and*vCreative (https://clt9x04.na1.hs-sales-engage.com/Ctc/RH+23284/cLt9X04/Jks2-6qcW69sMD-6lZ3myW4nksTs2JWjLmW9jFTQZ1NXSqnN3s1gbwCysF5W2L1JP k5w21GlW3ckpNc24cWcsW7rYhbz6pd173N6pN9m3wYK7LW13pr sN4ls8sWW6v8lkd53v8qWW8np_-L2wjwTxW6K8Y8z7nhX5DVFc4LF1Gs8kJW887lSg3Hn7dRW5HW2 8M2rGMPTW1fFmmW7x2n37W8mC4LD3bS5zPW6w3G9Q4lRtr2W8Q h4kK7c_yl0W6R5kXL42TF6RW1ZqMPn6M7F92f1TQGPW04)*ann ounce that they have entered into an innovative new partnership to bring SPECai, the leading AI spec ad service, to vCreative?s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time.*Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients.
SPECai is a game-changer for media organizations and their sales reps, allowing them to create spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.
Mary DelGrande, Chief Executive Officer, vCreative, said: ?AI is not just an add-on, but is becoming a core component that drives efficiency, creativity, and decision-making in all aspects of business. We recognized the need for a more robust AI tool in our suite of creative workflow products, so by integrating SPECai into our platforms, we are not just streamlining operations; we are reimagining what’s possible for our clients.*This partnership is a testament to our commitment to innovation that offers our users smarter, faster, and more intuitive tools that adapt to their evolving needs.?
Ken Frommert, President, ENCO Systems, Inc., noted: ?AI development has accelerated at a swift pace since we first previewed SPECai late last year. We anticipate a strong adoption rate in the coming months as customers grow familiar with the technology. Partnering with forward-thinking companies like*vCreative*is an essential part of our business development strategy for SPECai, and we are thrilled to become a key contributor to the creative production process within vPPO and vProMedia. We share*vCreative?s philosophy of enabling more efficient workflows for customers, and we look forward to our collaborations moving forward.?
SPECai?s workflow is simple. The user, typically an account executive within a media organization, first answers a few questions to determine spot length (30 or 60 seconds),*writing style (casual, humorous, uplifting), and sponsor details (company name, address), using a web browser or mobile device. SPECai generates three scripts to choose from, which users can manually edit or re-generate through phonetics to perfect the copy. The user then selects their preferred sound of the AI voice and music bed underneath before downloading the final down-mixed audio file. The process can be completed in seconds.
ENCO, Benztown and Compass Media Networks will be giving SPECai demos at the 2024 NAB Show in Las Vegas at the ENCO booth, W1743 in the West Hall. To schedule a SPECai demo in advance of the NAB Show, email Masa Patterson at: mp@benztown.com or Nancy Abramson at: nabramson@compassmedianetworks.com.*
For more information about SPECai, visit: www.enco.com/specai (http://www.enco.com/specai).



more (https://radioinsight.com/headlines/267336/enco-benztown-compass-media-to-bring-specai-into-vcreative/)