Colorado Media Newsroom
April 8th, 2024, 10:00 AM
From Radio Online:
This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17803)
This week's Cumulus Media | Westwood One Audio Active Group blog examines a recent study from Nielsen that reveals how AM/FM radio elevates the media plan with dramatic lifts in incremental reach among light TV viewers and younger demographics. The study found that the addition of AM/FM radio to the media
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17803)