Colorado Media Newsroom
March 25th, 2024, 03:50 PM
From Radio Online:
In a never-before conducted study, Mediaprobe measured second-by-second electrodermal activity (EDA) and dial data on the response of respondents to pre-recorded AM/FM radio segments in various genres for the purpose of understanding overall strength of ad engagement, brand fit, and recall of the AM/FM radio
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17790)
In a never-before conducted study, Mediaprobe measured second-by-second electrodermal activity (EDA) and dial data on the response of respondents to pre-recorded AM/FM radio segments in various genres for the purpose of understanding overall strength of ad engagement, brand fit, and recall of the AM/FM radio
More... (https://news.radio-online.com/cgi-bin/rol.exe/headline_id=b17790)