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View Full Version : BIA Forecasts $11.1 Billion in 2024 Political Ad Spend



Colorado Media Newsroom
March 21st, 2024, 11:30 AM
From Radio Online:

Political spending in 2024 is forecast to be $11.1 billion in 2024, increasing $2.2 billion (up 24%) over 2022, and $1.5 billion (up 15.5%) over 2020 Political ad spending. Political will be the top spending vertical category in 2024 for many of the media channels in BIA's forecast, including Radio OTA, TV

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