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View Full Version : BIA Updates U.S. Local Ad Estimate for 2024 to $172B



Colorado Media Newsroom
March 12th, 2024, 03:30 PM
From Radio Online:

BIA Updates U.S. Local Ad Estimate for 2024 to $172B In an update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. The rise will be driven by local political and other key

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