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View Full Version : WLFF Myrtle Beach Moves From Nash To Nash Icon



Colorado Media Newsroom
February 26th, 2024, 11:18 AM
From Radio Insight:

https://radioinsight.com/wp-content/images/2024/02/nashicon1065-200x200.jpgCumulus Media has shifted Country “106.5 Nash-FM” WLFF Georgetown/Myrtle Beach SC to Classic Country “106.5 Nash Icon (https://www.nashfm1065.com)“.
The station is now running the Westwood One delivered 90s/early 2000s centric Country format based at 95.5 WSM-FM Nashville. Cumulus Myrtle Beach Operations Manager Ken ‘Night Train’ Wortham continues to serve as PD/afternoon host at the station, while also hosting mornings at Classic Hits “Sunny 103.1 (https://www.sunny1031.com)” WSYN.
WLFF tied for twelfth in the Fall 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/myrtle-beach/) with a 1.9 share. It joins Dick Broadcasting’s Classic Country “105.5 Hank-FM (https://hank1055.com)” 1450 WWHK in the market along with Andrulonis Media’s gold-leaning “Carolina Country 93.9 (https://radioinsight.com/headlines/262640/carolina-gold-gives-way-to-classic-alternative/)” WGLD-FM that relaunched in January (https://radioinsight.com/headlines/262640/carolina-gold-gives-way-to-classic-alternative/).
WLFF becomes Cumulus’ eleventh station utilizing the “Nash Icon” branding and Westwood One’s programming. It leaves the company with only eight remaining “Nash-FM” brands.



more (https://radioinsight.com/headlines/265374/wlff-myrtle-beach-moves-from-nash-to-nash-icon/)