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View Full Version : Hell Yeah 93.7 Moves; WHEL Stunting With All-Taylor Swift



Colorado Media Newsroom
January 18th, 2024, 12:31 PM
From Radio Insight:

https://radioinsight.com/wp-content/images/2020/12/hellyeah-200x200.pngSun Broadcasting Country “Hell Yeah 93.7 (https://hellyeah941.com)” WHEL Sanibel/Fort Myers FL has moved to translator 94.1 W231DC Fort Myers as the 93.7 signal has begun stunting with all-Taylor Swift.
The move downgrades the Country brand from the 43kW Class C2 signal to the 245 watt translator that had been simulcasting “Rock 103.3 (https://rock1033.net)” W277AP Bayshore/WHEL-HD2. The format debuted in September 2020 (https://radioinsight.com/headlines/197809/93x-fort-myers-becomes-trump-country-93-7/) as “Trump Country” before taking the current “Hell Yeah” moniker following the last election in December 2020 (https://radioinsight.com/headlines/202985/hell-yeah-trump-country-93-7-fort-myers-concedes-its-branding/).
In the recently released December 2023 Nielsen Audio ratings, WHEL was the third-ranked Country station and sixteenth overall in the market with a 1.7 share. Renda Broadcasting’s “Gator Country 101.9 (https://www.gatorcountry1019.com)” WWGR was eighth overall with a 3.7 and iHeartMedia’s “Cat Country 107.1 (https://catcountry1071.iheart.com)” was eleventh with a 2.7 share. The moves follow iHeart’s flip (https://radioinsight.com/headlines/263368/ihearts-new-magic-makes-its-way-to-fort-myers/) of Hot AC “Y100.1” WZJZ to Bilingual AC “Magic 100.1 (https://magicftmyers.iheart.com)” last week.



more (https://radioinsight.com/headlines/263626/hell-yeah-93-7-moves-whel-stunting-with-all-taylor-swift/)