Colorado Media Newsroom
January 9th, 2024, 07:50 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2024/01/magnite-200x200.jpgiHeartMedia and sell-side advertising platform Magnite (https://www.magnite.com) have partnered on a “first-of-its-kind marketplace that brings together iHeartMedia?s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys.”
The platform expands iHeart’s programmatic ad offerings to all their audio platforms using Magnite?s SpringServe ad serving technology.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, today announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia?s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys, providing the reach and efficiency that advertisers are seeking from audio.
Built from a custom implementation of Magnite?s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia?s vast broadcast and digital audio inventory through a single activation channel.
iHeartMedia reaches 90 percent of all US adults monthly with its broadcast stations alone and its streaming radio and podcasts reach 57 million consumers with high-quality ad-enabled content, the largest reach of any digital audio company. Its leadership position in audio extends across multiple platforms including
more (https://radioinsight.com/headlines/263151/iheartmedia-partners-with-magnite-on-broadcast-streaming-podcast-ad-marketplace/)
https://radioinsight.com/wp-content/images/2024/01/magnite-200x200.jpgiHeartMedia and sell-side advertising platform Magnite (https://www.magnite.com) have partnered on a “first-of-its-kind marketplace that brings together iHeartMedia?s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys.”
The platform expands iHeart’s programmatic ad offerings to all their audio platforms using Magnite?s SpringServe ad serving technology.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and iHeartMedia, the number one audio company in the United States, today announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia?s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys, providing the reach and efficiency that advertisers are seeking from audio.
Built from a custom implementation of Magnite?s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach via real-time-bidding across iHeartMedia?s vast broadcast and digital audio inventory through a single activation channel.
iHeartMedia reaches 90 percent of all US adults monthly with its broadcast stations alone and its streaming radio and podcasts reach 57 million consumers with high-quality ad-enabled content, the largest reach of any digital audio company. Its leadership position in audio extends across multiple platforms including
more (https://radioinsight.com/headlines/263151/iheartmedia-partners-with-magnite-on-broadcast-streaming-podcast-ad-marketplace/)