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View Full Version : March Madness on Radio Boasts Higher Engagement Than TV



Colorado Media Newsroom
January 8th, 2024, 10:50 AM
From Radio Online:

While the NFL post season is just beginning, marketers are looking ahead to March Madness. A series of new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. This week's Cumulus Media | Westwood One Audio

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