Colorado Media Newsroom
January 1st, 2024, 11:40 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2024/01/hot941pensacola-200x200.jpgCumulus Media flipped AC “Soft Rock 94.1” WMEZ Pensacola FL to Rhythmic CHR “Hot 94.1 (https://www.hot941pensacola.com)” at noon today.
Positioning as “Pensacola’s Hottest Music”, the new format creates a flanker for Cumulus’ stations in Pensacola and the adjacent Mobile AL market where there is significant coverage and listenership overlap. The station flanks Adult R&B “Magic 106.1 (https://www.mymagic106.com)” WRRX in the Pensacola market and the Mobile trio of Hip Hop 92.9 WBLX (https://www.thebigstation93blx.com), CHR 97.5 WABD (https://www.975wabd.com), and Adult R&B 104.1 WDLT (https://www.1041wdlt.com) with the new format going after iHeartMedia Hip Hop “107.3 The Beat (https://thebeatgulfcoast.iheart.com)” WRGV locally.
WMEZ registered a 2.6 share in the Spring 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/pensacola/) dropping from a 4.4 in Fall 2022.
The first half hour of the new “Hot 94.1” featured:
Jack Harlow – Lovin On Me
Gunna – Umean
T.I. ft. Rihanna – Live Your Life
Metro Boomin ft. The Weeknd & 21 Savage – Creepin’
Bad Bunny & Jhayco – Dakiti
Doja Cat – Paint The Town Red
Travis Scott – I Know?
Jay Z – Can I Get A*
more (https://radioinsight.com/headlines/262833/cumulus-heats-up-pensacola/)
https://radioinsight.com/wp-content/images/2024/01/hot941pensacola-200x200.jpgCumulus Media flipped AC “Soft Rock 94.1” WMEZ Pensacola FL to Rhythmic CHR “Hot 94.1 (https://www.hot941pensacola.com)” at noon today.
Positioning as “Pensacola’s Hottest Music”, the new format creates a flanker for Cumulus’ stations in Pensacola and the adjacent Mobile AL market where there is significant coverage and listenership overlap. The station flanks Adult R&B “Magic 106.1 (https://www.mymagic106.com)” WRRX in the Pensacola market and the Mobile trio of Hip Hop 92.9 WBLX (https://www.thebigstation93blx.com), CHR 97.5 WABD (https://www.975wabd.com), and Adult R&B 104.1 WDLT (https://www.1041wdlt.com) with the new format going after iHeartMedia Hip Hop “107.3 The Beat (https://thebeatgulfcoast.iheart.com)” WRGV locally.
WMEZ registered a 2.6 share in the Spring 2023 Nielsen Audio ratings (https://radioinsight.com/ratings/pensacola/) dropping from a 4.4 in Fall 2022.
The first half hour of the new “Hot 94.1” featured:
Jack Harlow – Lovin On Me
Gunna – Umean
T.I. ft. Rihanna – Live Your Life
Metro Boomin ft. The Weeknd & 21 Savage – Creepin’
Bad Bunny & Jhayco – Dakiti
Doja Cat – Paint The Town Red
Travis Scott – I Know?
Jay Z – Can I Get A*
more (https://radioinsight.com/headlines/262833/cumulus-heats-up-pensacola/)