Colorado Media Newsroom
December 29th, 2023, 10:10 AM
From Radio Insight:
https://radioinsight.com/wp-content/images/2023/12/949x-200x200.jpegAfter a brief holiday stunt as “K-Santa“, Evans Broadcast Company has flipped CHR “94.9 The Party” K235DC Reno NV to Adult Alternative “94.9 X“.
The new format launched on Tuesday first branded as “94.9 Reno’s Newest Radio Station” before adding the “X” identity on Thursday. The launch brings the format and branding back to the market for the first time since Lotus flipped 100.1 KTHX in October 2021 (https://radioinsight.com/headlines/213363/the-x-100-1-reno-heading-to-retirement/) after 31 years.
The translator creates a flanker to sister Alternative “Alt 92.1 (https://alt921reno.com)” KRAT Sparks and is now originating from its HD2.
The 7:00am hour on Friday, December 29 featured:
Franz Ferdinand – Take Me Out
Lumineers – Salt And The Sea
Weezer – Island In The Sun
Brandi Carlile – The Story
Dayglow – Can I Call You Tonight
Dave Matthews Band – Everyday
Fun – We Are Young
Lukas Graham – 7 Years
Killers – Read My Mind
American Authors – Best Day of My Life
Dermot Kennedy – Power Over Me
K.T. Tunstall – Black Horse and the Cherry Tree
Death Cab For Cutie – Soul Meets Body
Cold War Kids – What You Say
Toad The Wet Sprocket – All I Want
more (https://radioinsight.com/headlines/262703/a-new-x-marked-in-reno/)
https://radioinsight.com/wp-content/images/2023/12/949x-200x200.jpegAfter a brief holiday stunt as “K-Santa“, Evans Broadcast Company has flipped CHR “94.9 The Party” K235DC Reno NV to Adult Alternative “94.9 X“.
The new format launched on Tuesday first branded as “94.9 Reno’s Newest Radio Station” before adding the “X” identity on Thursday. The launch brings the format and branding back to the market for the first time since Lotus flipped 100.1 KTHX in October 2021 (https://radioinsight.com/headlines/213363/the-x-100-1-reno-heading-to-retirement/) after 31 years.
The translator creates a flanker to sister Alternative “Alt 92.1 (https://alt921reno.com)” KRAT Sparks and is now originating from its HD2.
The 7:00am hour on Friday, December 29 featured:
Franz Ferdinand – Take Me Out
Lumineers – Salt And The Sea
Weezer – Island In The Sun
Brandi Carlile – The Story
Dayglow – Can I Call You Tonight
Dave Matthews Band – Everyday
Fun – We Are Young
Lukas Graham – 7 Years
Killers – Read My Mind
American Authors – Best Day of My Life
Dermot Kennedy – Power Over Me
K.T. Tunstall – Black Horse and the Cherry Tree
Death Cab For Cutie – Soul Meets Body
Cold War Kids – What You Say
Toad The Wet Sprocket – All I Want
more (https://radioinsight.com/headlines/262703/a-new-x-marked-in-reno/)